Health Create Co., Ltd. will hold a media seminar for physicians and a new product announcement event for "Keto Drink" at Blooming Kitchen on July 23, 2026, starting at 4:00 PM, targeting members of the press.

In recent years, there has been an increase in individuals being diagnosed with fatty liver during health checkups, and growing interest in dieting and carbohydrate restriction. However, there are also many misconceptions about diet, such as "it's enough to just reduce carbs" or "it's enough to just lose weight." Fatty liver often has no noticeable symptoms and can be overlooked even when pointed out in health checkups. It is gaining attention not only as a liver issue but also as a topic related to diet and metabolism.

Indeed, physician-led content on fatty liver on video media platforms is receiving significant attention, indicating a high level of public interest. Furthermore, in April 2026, the Japan Research Institute released an "All Japan" proposal report on the diagnosis and treatment of MASLD/MASH patients, highlighting that fatty liver is a topic of discussion extending beyond individual health concerns to healthcare costs and society as a whole.

At this press conference, Keisuke Hagiwara, representative of Health Create, an Osaka University venture, and a physician, will provide an easy-to-understand explanation of the basic knowledge regarding diet and metabolism surrounding fatty liver and dieting, specifically for the media. Additionally, the new product "Keto Drink," developed for those who want to maintain a diet conscious of carbohydrate intake and nutritional balance, will be announced.

The ketogenic diet is a dietary approach that adjusts carbohydrate intake and utilizes fat for energy. It is important to approach it by considering the balance of fats, proteins, and carbohydrates, rather than simply restricting carbohydrates. However, challenges such as meal preparation and taste can make it difficult to sustain.

The "Keto Drink" to be announced is a food product for individuals who wish to reduce carbohydrate intake or follow a diet conscious of the ketogenic approach. It combines MCT oil and BHB and has been developed as a beverage that can be easily incorporated into a busy daily life.

On the day of the event, in addition to the seminar, we will introduce the background of "Keto Drink's" development, its product features, and future plans. Opportunities for tasting "Keto Drink," product photography, and individual interviews with representative Hagiwara will also be provided. We sincerely hope you will cover this event.

Event Outline

◆ Event Name

New Product "Keto Drink" Announcement Event

Basic Knowledge of Diet Surrounding Fatty Liver, Dieting, and Carbohydrate Restriction Explained by a Physician

◆ Date and Time

July 23, 2026 (Thu) 16:00~ *Reception opens: 15:30

◆ Venue

Blooming Kitchen

3F, JAM BASE, North Building, Grand Green Osaka, 6-38 Ofukacho, Kita-ku, Osaka City, Osaka Prefecture

*No online streaming will be available.

◆ Speaker

Keisuke Hagiwara, Representative Director, Health Create Co., Ltd.

Invited Professor, Institute for Microbial Diseases, Osaka University / Ph.D. in Medicine / Physician

◆ Target Audience

Members of the press

【Scheduled Program for the Day】

16:00-16:30 Part 1: Media Seminar by Physician

Basic Knowledge of Diet Surrounding Fatty Liver, Dieting, and Carbohydrate Restriction

Focusing on fatty liver, which is often detected in health checkups, a physician will explain the basic knowledge of fatty liver, the background of why it is easily overlooked, and its relationship with diet. The session will also address common misconceptions about dieting and carbohydrate restriction, emphasizing the importance of considering nutritional balance rather than following self-taught methods.

Key Content:

- A perspective that does not view fatty liver as solely a "liver problem"

- How to think about diet without focusing too much on weight alone

- Differences between carbohydrate restriction and the ketogenic diet

- Basics of the ketogenic diet: "Using fat as energy"

16:30-17:00 Part 2: New Product "Keto Drink" Announcement

A New Option for a Diet Conscious of Carbohydrate Intake and Nutritional Balance

We will introduce the development background, product features, anticipated usage scenarios, and future plans for "Keto Drink," developed for those who want to reduce carbohydrate intake or follow a diet conscious of the ketogenic approach.

Key Content:

- Development background of "Keto Drink"

- Product design combining MCT oil and BHB

- Usage scenarios in a diet conscious of carbohydrate intake and nutritional balance

17:00-17:30 Q&A and Individual Interviews (upon request)

- Tasting of "Keto Drink"

- Product photography

- Individual interviews with Representative Keisuke Hagiwara

- Q&A session

【About the New Product "Keto Drink"】

"Keto Drink" is a beverage-type food product developed for individuals who want to maintain a diet conscious of carbohydrate intake and nutritional balance.

The ketogenic diet requires careful consideration of the balance of fats, proteins, and carbohydrates, not just reducing carbohydrates. However, it also requires effort to sustain in daily life, such as meal preparation and limited choices when dining out.

This product combines MCT oil and BHB, making it easy to incorporate into a busy daily life for those who wish to reduce carbohydrate intake or follow a diet conscious of the ketogenic approach. Our aim is to provide an easily accessible option for a diet conscious of carbohydrate intake and nutritional balance.

【Key Points for Media Coverage】

1. How to Understand "Fatty Liver" Detected in Health Checkups

Fatty liver is a condition with few subjective symptoms and is often overlooked even when detected in health checkups. A physician will explain the importance of viewing it not just as a liver problem but also from the perspectives of diet and metabolism.

2. Misconceptions Surrounding Dieting and Carbohydrate Restriction

We will address misconceptions such as "it's enough to just reduce carbs" or "it's enough to just lose weight," and present a perspective that considers nutritional balance and the overall diet.

3. Basics of the Ketogenic Diet: "Using Fat as Energy"

The ketogenic diet is sometimes described as "burning fat with fat," but correct implementation requires an understanding of nutritional balance. A physician's perspective will be used to explain the fundamental concepts of the ketogenic diet.

4. Development Background of the New Product "Keto Drink"

We will announce the development background and future plans for "Keto Drink," a product developed to be easily incorporated into a busy daily life and useful for a diet conscious of carbohydrate intake and nutritional balance.

Speaker Profile

Keisuke Hagiwara

Representative Director, Health Create Co., Ltd. / Invited Professor, Institute for Microbial Diseases, Osaka University / Ph.D. in Medicine / Internal Medicine, Rheumatology, and Kampo Medicine Board-Certified Physician

Dr. Hagiwara has been engaged in research and clinical practice in fields such as immunological internal medicine, Kampo medicine, and advanced integrated medicine at Osaka University. While researching ketogenic diet therapy as nutritional support for cancer patients, he focused on the importance of nutritional balance and diet. Currently, as the representative of Health Create Co., Ltd., an Osaka University venture, he is working to make knowledge about food and nutrition easily applicable in daily life.

How to Apply

Those wishing to attend, please fill in the following details and email your application to the contact person below by July 21, 2026 (Tue).

Health Create Co., Ltd.

Public Relations Contact: Hirota

TEL: 090-2019-0547

MAIL: [email protected]

Notes

The "Keto Drink" introduced at this press conference is a food product and is not intended for the diagnosis, treatment, or prevention of diseases. Individuals undergoing treatment, with pre-existing conditions, or requiring dietary restrictions should consult with a medical professional such as a doctor or registered dietitian.

Furthermore, this product is a food that supports dietary habits and does not guarantee weight loss or specific health effects upon consumption.

FACT BOX

  • Source: PR TIMES
  • Category: Event