New proposal for the sheet mask market. "10-sheet pack" skincare mask brand "NICCO" born from over 10 years of development experience. Pre-sale on the web from July 7, 2026 (Tue).

Hello Beauty & Wellness Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Hidenori Inai) will pre-sell the new sheet mask brand "NICCO" on Amazon from July 7, 2026 (Tue).

NICCO is a skincare mask brand developed with the concept, "Look, your skin is smiling."

The development team's answer, focusing on the challenges of the mainstream large-capacity box type and 7-sheet packs in the market, was the new proposal of a "10-sheet pack."

Aiming for a mask we can be proud of as the best answer

While maintaining an affordable price for daily use, we designed everything from the formulation, sheet, and packaging to the design from scratch. We aimed for a sheet mask that makes not only the skin but also the user's feelings positive at the moment of use.

The answer of "10-sheet pack" born from the challenges of the sheet mask market

In recent years, the sheet mask market has been dominated by large-capacity types with 28-32 sheets and single-use types with 7 sheets.

On the other hand, there are also challenges such as:

- Serum pooling at the bottom - Concerns about hygiene due to long opening periods - The need to use the same formulation even when skin condition changes - Difficulty in distinguishing between different brands

The common sense of manufacturing can be broken with ideas

NICCO addresses these challenges and adopts the new "10-sheet pack" format to achieve "uniform usability down to the last sheet," "selection according to the day's skin condition," and "pricing that allows for daily use."

Formulation design born from over 10 years of development experience

The NICCO development team has been involved in the development of sheet masks for over 10 years. Due to the product's characteristic of containing a large amount of serum, preservative design is essential for sheet masks. NICCO has reviewed the entire formulation to balance quality and usability while reducing the amount of preservatives used. Because it is something used daily, we were meticulous not only about the ingredients but also about the formulation design.

Three NICCOs to choose from based on today's skin

Moisture Charge Mask (for inner dryness) 10 sheets 890 yen (excluding tax)

Focuses on inner dry skin*1 that is dry yet sticky. Focuses on the skin's cushion that holds moisture.

Formulated with 5 types of hyaluronic acid*2 (moisturizing ingredients), next-generation human-type plant ceramide*3 (moisturizing ingredient), and Immortelle stem cell extract*4 (skin conditioning ingredient) to lead to skin that retains moisture and is less prone to dryness.

*1 Moisturizing the stratum corneum *2 Hyaluronic acid, Hydrolyzed hyaluronic acid, Hydrolyzed mucopolysaccharide, Sodium hyaluronate, Sodium hyaluronate crosspolymer *3 Ceramide NP *4 Helichrysum italicum callus culture lysate

Light Smooth Mask (for pore care) 10 sheets 890 yen (excluding tax)

Pore count doesn't change. So we change how they look. Bright design that adjusts with light.

Approaches multiple pore concerns such as oiliness, dryness, and lack of firmness. By providing moisture and refining skin texture, it leads to an impression of less visible pores.

Formulated with raw chamomile extract*5 (skin conditioning ingredient) containing GABA, polyphenols, AHA, etc., and marine bamboo extract*6 (pore tightening) through a unique extraction method, aiming for smooth, refined skin texture.

*5 Chamomilla recutita (Matricaria) flower/leaf extract, Ascorbyl glucoside, Sodium phytate *6 Himanthalia elongata extract

Reset Care Mask (for sensitive skin) 10 sheets 890 yen (excluding tax)

Refines redness-prone skin with moisture. *7 Sensitive skin care and reset mask.

For skin with concerns about redness and sensitivity.

Formulated with dipotassium glycyrrhizate (skin conditioning ingredient), baby lactobacillus ferment extract*8 (skin conditioning ingredient), broccoli sprout exosome*9 (skin conditioning ingredient), CICA*10 (skin conditioning ingredient), etc., to provide moisture and condition the skin. It is a gentle care design to maintain healthy skin condition.

*7 Provides moisture and conditions the skin *8 Lactobacillus ferment *9 Broccoli sprout extract *10 Madecassoside, Asiaticoside, Centella asiatica leaf extract

Sheet that adheres "perfectly" born from research on facial contours

NICCO is particular about not only the serum but also the sheet material.

The three-layer sheet using plant-derived 0.9 decitex ultra-fine fibers firmly holds the serum. Furthermore, with a unique cut based on research of facial contours, we have achieved a design that easily adheres to areas like the sides of the nose and around the eyes.

NICCO Original Sheet

Making daily skincare more enjoyable

NICCO's symbols are vibrant floral patterns and a smiling logo. Moving from an era where products were chosen solely for their function and ingredients, to an era where using them makes you feel more positive. We pursued a design that makes you want to pick it up at the store and a worldview that makes you want to share it on social media.

Linking skin and mind. Skincare mask "Nicco"

[Brand Name] NICCO

[Release Date] July 7, 2026 (Tue)

[Sales Channels] Amazon, @cosme, and other variety stores

[Product Lineup]

- Moisture Charge Mask

https://www.amazon.co.jp/dp/B0H6GN5Y9T - Light Smooth Mask

https://www.amazon.co.jp/dp/B0H6GPHHPY - Reset Care Mask

https://www.amazon.co.jp/dp/B0H6GRPQ3M

[Contents] 10 sheets

[Price] 890 yen (excluding tax)

[Quality] Alcohol-free, fragrance-free, color-free, patch tested

[Country of Manufacture] Japan