Kyoto's Yamada Seiyu has launched an additive-free 'Sesame Cream (Black),' inspired by European sesame spread trends. Offered alongside the white version, it promotes a new plant-based dietary habit.
Yamada Seiyu Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture), a sesame specialty manufacturer in Kyoto, has launched a new product "Sesame Cream (Black)" using black sesame seeds, in addition to its popular "Sesame Cream (White)". They have begun rolling it out as a sesame spread available in two choices: white and black.
This product is a sesame cream made with simple ingredients, not relying on additives or preservatives.
In recent years, primarily in Europe (EU), sesame spreads such as tahini (sesame paste) have been attracting attention as health-conscious and plant-based foods. In response to this trend, the company is proposing a new way to enjoy sesame in daily life in Japan by offering a taste comparison between white and black.
The "Sesame Spread Culture" Expanding Overseas
Particularly in Europe, sesame spreads including tahini are widely enjoyed with bread, sweets, and as culinary enhancements.
Along with a growing interest in health consciousness and plant-based diets, the value of sesame is being re-evaluated from the perspectives of:
- Plant-based foods
- High-quality lipids
- Simple ingredients
Amidst this trend, interest in simple foods that do not rely on additives is also increasing.
Taking a hint from this overseas food culture, Yamada Seiyu proposes a new dietary habit in Japan: "enjoying sesame by spreading it."
FACT BOX
- Source: PR TIMES
- Category: New Product
FAQ
What is the name of the new black sesame spread introduced by Yamada Seiyu, and what ingredient does it primarily use?
Yamada Seiyu Co., Ltd. launched 'Sesame Cream (Black)', a spread made primarily from black sesame seeds without additives or preservatives.
How does the newly released Sesame Cream (White) differ in color and seed type from the Sesame Cream (Black) offered by Yamada Seiyu?
The Sesame Cream (White) uses white sesame seeds and appears pale, whereas the Sesame Cream (Black) uses black sesame seeds and displays a dark, almost black hue.
Which European food trend inspired Yamada Seiyu to introduce both white and black sesame spreads in Japan, and what are the typical uses of that product?
The rising popularity of tahini, a sesame paste popular in Europe, inspired the launch, and tahini is commonly spread on bread, incorporated into sweets, and used to enhance various culinary dishes.
What claims does Yamada Seiyu make regarding the ingredient simplicity and additive-free nature of its new sesame cream products?
Yamada Seiyu states that both the white and black sesame creams are formulated with only simple, natural ingredients, deliberately avoiding any artificial additives, preservatives, or unnecessary processing agents.
From which Japanese city and prefecture does Yamada Seiyu Co., Ltd. operate, and how does this location relate to its focus on sesame specialty manufacturing?
Yamada Seiyu Co., Ltd. is based in Kyoto City within Kyoto Prefecture, a region known for its traditional agriculture and food processing expertise, supporting its specialization in high-quality sesame products.