Imagination for the future. Suntory and Heralbony's collaboration "Suntory Tennensui Art Label" to be released nationwide from July 14

HERALBONY Co., Ltd. (Co-CEOs: Takaya Matsuda, Fumito Matsuda, hereinafter HERALBONY) will launch "Suntory Tennensui HERALBONY Art Label" and "Suntory Tennensui SPARKLING HERALBONY Art Label" in limited quantities nationwide from Tuesday, July 14, in collaboration with Suntory Beverage & Food Limited (hereinafter Suntory).

These products feature original art created by Satoru Kobayashi (Iwate Prefecture), a HERALBONY-affiliated artist with a strong commitment to connecting letters, inspired by "Suntory Tennensui." Shigaku Mizukami (Shiga Prefecture), known for his distinctive style of drawing numerous fan shapes and dots in various colors, has created original art for the "Suntory Tennensui SPARKLING" label. To commemorate the launch, a gift campaign will be held where participants can win original "Stadium Jackets" and "Water Bottles," along with an in-store collaboration event for HERALBONY CLUB members.

Special Website | https://beverageandfood.direct.suntory.co.jp/pages/heralbony-tennensui

Promotional Movie |

An opportunity to imagine the future in everyday life

This collaboration came about because the aspirations for a better future depicted by HERALBONY and Suntory Tennensui resonated with each other. Aiming to continue connecting the "living" of people and nature to the future, we will use "Suntory Tennensui," a familiar product in daily life, as an entry point to deliver opportunities for people to reflect on the brilliance of individual lives and diverse values.

Furthermore, for this initiative, the featured artists and their families visited the "Suntory Tennensui Kita Alps Shinano Forest Factory," and the inspiration gained on-site was expressed as art. The resonance between the brands' sentiments has been visualized in the form of label designs.

About "Suntory Tennensui HERALBONY Art Label"

For "Suntory Tennensui," artist Satoru Kobayashi visited the "Suntory Tennensui Kita Alps Shinano Forest Factory" and created original art using words he spoke on-site as titles. The colorful designs, three in total, are motifs of letters and numbers related to "Suntory Tennensui," connected and drawn together.

The adopted labels depict the following text:

"Minami Alps Kita Alps Oku-Daisen Aso Hometown"

"Fluffy Soil, A Story of Mountains, Rain, and Snow"

"Melted Snow, 20 Years, Nature, and Suntory Tennensui"

Details on how to decipher the works, where letters are connected, are available on the special website, so please take a look.

Special Website | https://beverageandfood.direct.suntory.co.jp/pages/heralbony-tennensui

About "Suntory Tennensui SPARKLING HERALBONY Art Label"

The "Suntory Tennensui SPARKLING HERALBONY Art Label" and "Suntory Tennensui SPARKLING Lemon HERALBONY Art Label," a total of two types, feature labels where artist Shigaku Mizukami expresses the value of these products with powerful fan shapes (strong stimulus) and delicate pointillism (high density).

Featured Works

"Title Unknown" "Title Unknown"

"Title Unknown" "Title Unknown"

Product Overview

Product Name

Volume

Suggested Retail Price (excluding tax)

Packaging

Release Date

Suntory Tennensui Heralbony Art Label (3 types total)

550ml PET bottle

190 yen

24 bottles

July 14 (Tue)

Suntory Tennensui SPARKLING Heralbony Art Label (2 types total)

500ml PET bottle

160 yen

24 bottles

July 14 (Tue)

Suntory Tennensui SPARKLING Lemon Heralbony Art Label (2 types total)

500ml PET bottle

160 yen

24 bottles

July 14 (Tue)

Sales Region | Suntory Foods Online Store and supermarkets, convenience stores, etc. nationwide *Some stores may not carry these products.

"Suntory Tennensui" Homepage | http://suntory.jp/tennensui/

Launch Commemorative Campaign to Win Original "Stadium Jacket" and "Water Bottle"

A campaign will be held where 10 winners will be selected by lottery to receive a "Stadium Jacket" and 40 winners will receive a "Water Bottle" from those who follow the Suntory Tennensui X account (@suntory_tennen) and the HERALBONY X account (@heralbony) and quote-post the target post.

Suntory Tennensui "Stadium Jacket" | HERALBONY

Suntory Tennensui | HERALBONY "Water Bottle"

Application Period: July 14 (Tue) 11:00 AM - July 31 (Fri) 11:59 PM

Prizes: Suntory Tennensui | HERALBONY "Stadium Jacket" for 10 people, Suntory Tennensui | HERALBONY "Water Bottle" for 40 people

For details, please check the special page.

Special Page | https://heralbony.com/pages/2607-f-suntory-art-label

Gift Project for Visitors to Be Held for 13 Days from July 14 (Tue) to July 26 (Sun)

To commemorate the launch and express gratitude to our supporters, we will be holding a gift project for this product for those who present their HERALBONY CLUB membership screen at participating stores. Visitors are welcome to come alone, with family, partners, or friends. Please come dressed in HERALBONY merchandise.

[Event Overview]

- Event Period: July 14 (Tue) - July 26 (Sun)

- How to Participate: Reception at the store

- Benefit: One bottle of this product will be given away on a first-come, first-served basis, limited quantity

*Ends when supplies run out.

*Please note that you may have to wait depending on crowd levels.

*Photos taken at the venue can be freely used, including posting on social media.

Additionally, at HERALBONY ISAI PARK, from August 1 (Sat) to August 4 (Tue), during the "Morioka Sansa Odori" festival period, we will present one bottle of this product to new HERALBONY CLUB registrants or those who present their membership screen. Furthermore, during the same period, original fans featuring art by artist Shu Toriyama will be distributed. As these are also limited in quantity, please visit us early.

[Direct Stores]

▼HERALBONY LABORATORY GINZA

1F Gin-Tomi Bldg., 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061

Store Information: https://store.heralbony.jp/pages/hlg

Business Hours: 11:00 AM - 7:00 PM

Closed: Gallery closed every Tuesday (or the next day if it's a public holiday), Store has no regular holidays

▼HERALBONY ISAI PARK

1-10-1 Saien, Morioka City, Iwate Prefecture 020-8655

Store Information: https://isaipark.heralbony.jp/

Business Hours: 11:00 AM - 7:00 PM

Closed: In accordance with the closing days of Parc Avenue KAWATOKU

Limited Time Offer | Collaboration Commemorative Original Goods to Go on Sale

Original limited-time goods that will enhance your enjoyment of "Suntory Tennensui" and "Suntory Tennensui SPARKLING," featuring the art of the featured artists, will be available for sale on the Suntory Foods Online Store starting at 11:00 AM on Monday, August 3.

Suntory Foods Online Store | https://beverageandfood.direct.suntory.co.jp/

Art Glass x "Suntory Tennensui" 550ml Set

Featured Artist: Satoru Kobayashi

A tumbler with monochrome art dancing on clear glass. The art, which stands out in its simple form, subtly colors everyday life.

Sales Method: Pre-order *Limited time offer

Sales Period: August 3 (Mon) 11:00 AM - August 24 (Mon) 12:00 PM deadline

Shipping Period: Scheduled for mid-to-late September

Sales Quantity: 100 units

Price: 5,980 yen (tax included, shipping included)

Coaster (Blue) x "Suntory Tennensui SPARKLING" 500ml Set / Coaster (Yellow) x "Suntory Tennensui SPARKLING Lemon" 500ml Set

Featured Artist: Shigaku Mizukami

Colorful coasters vividly color your everyday moments.

Coaster (Blue) x "Suntory Tennensui SPARKLING" 500ml Set

Sales Method: Pre-order *Limited time offer

Sales Period: August 3 (Mon) 11:00 AM - August 24 (Mon) 12:00 PM deadline

Shipping Period: Scheduled for mid-to-late September

Sales Quantity: 150 units

Price: 4,980 yen (tax included, shipping included)

Coaster (Yellow) x "Suntory Tennensui SPARKLING Lemon" 500ml Set

Sales Method: Pre-order *Limited time offer

Sales Period: August 3 (Mon) 11:00 AM - August 24 (Mon) 12:00 PM deadline

Shipping Period: Scheduled for mid-to-late September

Sales Quantity: 150 units

Price: 4,980 yen (tax included, shipping included)

Featured Artists

Satoru Kobayashi

(Affiliated with Runbin'ii Museum)

Upon closer inspection, you can see that various numbers are drawn connected together. While attending junior high school at a school for the disabled, Kobayashi began writing all his diary entries and compositions in a unique, connected form. Initially, his teachers struggled to correct this, but eventually, they came to see it as a captivating form of expression. This marked a turning point, and his art began to flourish, bringing joy to many. His favorite musicians include Billy Joel, Queen, Yosui Inoue, Spitz, and THE BOOM. He also loves to walk.

Production Scene | Satoru Kobayashi | Connecting letters, a strong commitment becomes art.

Shigaku Mizukami

Numerous fan shapes and dots are drawn in various colors. He draws by layering multiple fan shapes from smallest to largest, and then places three rows of dots on top with a ruling pen. The calmer his mood, the more precise and aligned the dots become. It is unclear whether he has a specific image in mind or is simply enjoying the movement. What he truly feels as he draws is known only to him. The walls of his room are covered with logos and anime characters he has drawn in every direction.

Production Scene | The rhythm of dynamic fans and dots

<STAFF>

Creative Director / Planner: Michiko Daimon (HERALBONY)

Project Director: Mona Suzuki (HERALBONY)

Business Producer: Takuma Ito, Koji Kameyama (HERALBONY)

◼︎ Copywriting

Tomoyuki Torisu (Better)

◼︎ Still Photography

Photographer: Karin Noguchi

◼︎ Promotional Video

Director: Gen Tanaka (GMO ENGINE)

Cinematographer: Makoto Suenaga

1st Assistant Camera: Ryo Ito

Assistant Camera: Kosuke Wani

Offline Editor: Naho Kumagai (KASSEN)

Colorist: Tsune Nemoto (KASSEN)

Mixer: Maria Yokoo (GMO ENGINE)

Producer: Eisuke Igarashi (GMO ENGINE)

Production Manager: Mizuki Iwakura (GMO ENGINE)

◼︎ LP Production

Art Director: Takeshi Nagata

Designer: enudesign

About HERALBONY Co., Ltd.

A creative company with the mission "Release Your Uniqueness." aiming to create new culture starting from the transformation of perceptions of disability and welfare. They manage over 2,000 art pieces by artists with disabilities as IP licenses and build a sustainable business model by paying fair royalties. In addition to operating their own brand "HERALBONY," they engage in co-creation with companies, planning and producing through creativity, offering employee training programs, and organizing the international art award "HERALBONY Art Prize," developing multifaceted businesses centered around art. In July 2024, they established "HERALBONY EUROPE" in Paris, France, as their first overseas subsidiary.

Company Name: HERALBONY Co., Ltd.

Location: 2-38 Kaiunbashi-dori, Morioka City, Iwate Prefecture 020-0026 (Head Office), Gin-Tomi Bldg. 3F Reception, 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061 (Tokyo Office)

Representatives: Takaya Matsuda, Fumito Matsuda

Corporate Site: https://www.heralbony.jp

Online Store: https://store.heralbony.jp/

Request for Copyright Notice for Art Data:

All art images published in this document are valuable works of the copyright holders. When using these images, please be sure to include the artwork title and artist's name.