HERO innovation Appoints Miki Fujimoto for 'MEDISMA' Brand Promotion!

HERO innovation Inc. (Headquarters: Fukuoka City, Fukuoka; Representative: Yoshikazu Hirano; hereinafter 'the Company') announces that it has appointed celebrity Miki Fujimoto for the brand promotion of 'MEDISMA' starting April 1, 2026. On the same date, the corporate logo will be redesigned to accelerate the promotion of each solution and service, including the 'MEDISMA' series, which is central to our future business strategy.

Miki Fujimoto × MEDISMA

Background of the Appointment

With the business mission of 'making healthcare convenient and easy to understand,' our company has launched and developed various services that solve issues in the medical field with IT, centered on 'MEDISMA,' a cloud service for medical institutions that provides an all-in-one solution from patient acquisition, appointments, and medical inquiries to payments.

We have appointed Miki Fujimoto, who is supported by a wide range of generations and has a homely and intelligent image, for this promotion. Through Ms. Fujimoto's 'friendliness' and 'sense of security,' we aim to eliminate the high hurdle of medical DX and become a more familiar presence for more healthcare professionals and patients.

Corporate Logo Renewal

From April 1, 2026, we will renew our logo mark to make our company's vision clearer.

【New Logo Concept】

The new design embodies a sense of trust and social responsibility as a leading company in the medical industry, along with the advanced and speedy feel of a venture company.

HERO innovation logo

【HERO innovation】

Since our founding in 2013, with the business mission of 'making healthcare convenient and easy to understand,' we have aimed for a world where healthcare can be received more safely and conveniently by making it more convenient with AI and IT, and more understandable with creativity. We are promoting the MEDISMA (Medical Smart) business using medical DX, aiming for a new standard in clinic management and operation. We offer a wide range of services including web production, patient acquisition and advertising management cloud, web reservation and medical inquiry systems, and automatic payment and settlement systems. The cumulative number of system and service installations in medical institutions has exceeded 10,000 (as of FY2025), establishing our position as a leading company in the industry.

Company Name: HERO innovation Inc.