Shichiso Foods Co., Ltd. (Shichiso Town, Gifu Prefecture) operates "Drive-in Kobushi no Sato," which will hold a visitor-participation charcoal-grilled ayu fish event on Saturday, April 18, 2026. On the day, charcoal grills will be set up in front of the store, and visitors will participate in grilling ayu fish with salt. The freshly grilled ayu can be enjoyed as a single item on the spot, or as a set meal inside the restaurant. The event will also accommodate visitors who bring their own frozen ayu fish that they have caught. This provides an opportunity to expand the enjoyment of food through the experience of grilling self-caught ayu over charcoal. On the day, content such as bottled beer (available from the morning), boccia experience, and sticker exchange will also be provided, allowing visitors to interact casually with each other. Participation methods include visiting on the day, as well as advance reservations by phone or LINE. For advance reservations, stating "Ayu fish on April 18, XX pieces" will allow for grilling preparations. In addition, on the day, there will be an initiative to take photos of the ayu grilling and dining scenes and send them via LINE. Participants will receive small gifts and benefits for point card users. This event is expected to attract local residents and tourists. Furthermore, an "Ayu Fish Catching Event" is scheduled for May 2, 2026, aiming to create continuous motivation for visits and contribute to regional revitalization. Drive-in Kobushi no Sato is not just a place to provide food and drink, but is working to expand its value from "a place to stop by" to "a place to spend time." This event is also part of that effort, aiming to create a place together with visitors. [Related blog here] → https://hida-seiryu.com/news/post-19050/

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  • Source: PR TIMES
  • Category: event