Innovation in "deliciousness" and "fun" from Wakayama. Hidakaya, which was born as a greengrocer in Wakayama City just after the end of the war in 1946, will celebrate its 80th anniversary in 2026. With the corporate philosophy of becoming the company that invigorates local communities in Japan the most through "deliciousness" and "fun," it is a community-based supermarket expanding dominantly mainly within Wakayama Prefecture. In 2025, it opened the urban mini-supermarket "Hidaca" in Osaka, challenging the establishment of a new retail format.

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  • Source: PR TIMES
  • Category: キャンペーン