Hidakaya Co., Ltd. (Wakayama City; President: Shinji Kawabata) has announced the first shipment of the 2026 batch of its private brand 100% Unshu mandarin orange juice, 'Karada ni Mikan,' produced by its subsidiary Wakayama Bussan. To commemorate the launch, a special tasting and sales event will be held on June 1, 2026, starting at 10:00 AM at 'Shin-Osaka Fresh MK Station,' operated by MK Co., Ltd. (MK Taxi).
Currently, the global supply of imported orange juice is facing severe shortages and price hikes due to unfavorable weather and citrus greening disease. In this context, attention is shifting toward domestic Japanese mandarin juice, which offers a safe, secure, and stable supply. 'Karada ni Mikan' addresses this demand with high-quality, 100% domestic juice.
### Key Features and Social Value - Made exclusively with Unshu mandarins from Wakayama, Japan's top producing region. - Processing enables a year-round supply of seasonal flavors at affordable prices. - Refreshing taste suitable for all ages, from children to the elderly. - Supports farmers and reduces food waste by actively utilizing non-standard fruits.
### Collaboration with MK Taxi Located on the 2nd floor of 'Arde Shin-Osaka' at JR Shin-Osaka Station, 'Shin-Osaka Fresh MK Station' integrates regional product sales with services like luggage storage (Shin-Osaka Luggage Station) and stroller rentals. This partnership offers a seamless 'Ekinaka' shopping experience for travelers and business professionals.
Shinji Kawabata, President of Hidakaya, commented: 'Our challenge is to transform mandarins from a seasonal treat into a daily necessity. This event in Osaka is a vital step in spreading that value to urban areas and supporting the sustainability of local producers.'
FACT BOX
- Source: PR TIMES
- Category: New Product