Challenge to achieve zero industrial waste from 2 million Phalaenopsis orchids annually by 2040, and zero disposal burden for recipients (GA, Secretaries, PR)! #April Dream

We support 'April Dream', a project aiming to make April 1st a day to broadcast dreams. This press release is the dream of Hikaru Orchid Co., Ltd.

Hikaru Orchid Co., Ltd. (Headquarters: Arida City, Wakayama Prefecture https://www.hikaru-orchids.co.jp/), as a Phalaenopsis orchid grower with a history of over 40 years, will face head-on the social issues troubling the Phalaenopsis industry and challenge to resolve them.

Background of wanting to realize the dream Until now, Phalaenopsis orchids have been indispensable in business celebration scenes, but there was a 'heavy issue' that had been neglected for many years. After enjoying the gorgeous Phalaenopsis flowers, what remains are huge ceramic pots, overly sturdy iron wires, and living Phalaenopsis seedlings. These take an enormous amount of effort to sort, representing the 'dark side' where they become 'glamorous industrial waste' in busy offices. Our company has taken a step towards resolution by fundamentally changing the 'products we sell ourselves'. That is the world's first SDG Phalaenopsis orchid, 'FOR EARTH'.

Initiatives by Hikaru Orchid What makes 'FOR EARTH' decisively different from other Phalaenopsis orchids is that it is assembled solely from naturally derived materials such as cypress, bamboo strips, and paper, without using any iron, plastic, or ceramics, and is delivered directly to the customer from our own farm. As a result, the 'disassembly with pliers' that plagued recipients (General Affairs, Secretaries, PR) after the flowers have bloomed is entirely unnecessary. By making it possible to dispose of the whole pot as 'general waste', we have dramatically reduced the burden on the recipients.

Furthermore, the free recovery service for orchids that have finished blooming, 'FOR E...