Kodak Apparel Launches Limited-Time Pop-Up Store at LaLaport Kawasaki Plaza Starting July 23

Hilight Brands Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Co-CEOs: Cho Song-hoon, Komori Yumin) announces the launch of a limited-time pop-up store for its lifestyle brand 'Kodak Apparel' at LaLaport Kawasaki Plaza, running from Thursday, July 23, 2026, to Monday, August 17, 2026.

Aligned with the summer vacation season, the pop-up store will operate under the theme 'Record Your Summer,' reflecting Kodak Apparel's core brand philosophy of 'recording moments.' The store will showcase lifestyle items that enhance summer experiences—scenery, travel, and outings. The product lineup includes the brand’s signature graphic T-shirts, caps, and bags, as well as the popular KODAK CHARMERA series, all curated for diverse summer occasions. To welcome both new and returning customers, the store will feature a broad mix of apparel and lifestyle goods, creating an accessible and inviting shopping environment.

The store layout leverages LaLaport Kawasaki’s direct station access, creating an open and welcoming space from all directions. With a circulation-focused design, the pop-up encourages casual visits during shopping trips or outings, allowing guests to immerse themselves in the brand’s world.

Launch Commemoration: 'CHARMERA MILLENNIUM'

Starting July 23 (Thu), the first 10 customers will have the chance to purchase the 'CHARMERA MILLENNIUM' instant camera.

Price: 6,400 JPY (tax included). Limited to 10 units; once sold out, no further sales will be made during the event period.

Alan Berry Rhys × KODAK Apparel Collection Launch

A special collaboration collection with graphic artist Alan Berry Rhys (Alan Berry Rhys) will be available exclusively at the LaLaport Kawasaki Plaza pop-up store.

This unique collection blends Rhys’s playful, pop-art aesthetic with KODAK Apparel’s heritage design. Inspired by Kodak’s iconic photography and film culture, the collection features vibrant graphics designed to add flair to everyday outfits.

Following its exclusive launch at LaLaport Kawasaki Plaza, the collection will roll out gradually to other channels. Don’t miss this chance to experience the fusion of art and fashion.

Alan Berry Rhys ✖️ KODAK

Pop-Up Store Overview

Period: July 23 (Thu), 2026 – August 17 (Mon), 2026 Location: 2nd Floor POP-UP Area, LaLaport Kawasaki Plaza, 72-1 Horikawacho, Saiwai-ku, Kawasaki City, Kanagawa Prefecture

Kodak Apparel Official Website: https://kodak.hilightbrands.jp/

Japan Instagram: https://www.instagram.com/kodakstyle_jp

About Kodak Apparel

'Kodak Apparel' is a lifestyle brand born in South Korea in 2020, inheriting the iconic heritage of Kodak, a company that has led photographic culture for over 130 years. Building on Kodak’s legacy in photography and film, the brand reinterprets the value of capturing and preserving everyday moments into modern fashion and lifestyle products.

Currently, Kodak Apparel operates flagship stores in Myeongdong and Seongsu, Seoul, and is available in major department stores such as THE HYUNDAI and Shinsegae. The brand has expanded internationally to Shanghai, Taiwan, and Macau, growing into a global brand with approximately 100 stores across Korea and overseas.

In Japan, following the opening of its Harajuku store in Tokyo in 2025, the brand has accelerated its presence through pop-up stores across Tokyo, attracting significant attention both domestically and internationally.

About Hilight Brands

Hilight Brands is a Seoul-based global brand company that discovers and amplifies unique brand identities (DNA), positioning them on the world stage. Since launching 'Kodak Apparel' in Korea in 2020, the company has expanded its portfolio to include 'MALBON GOLF,' 'DIADORA,' 'SIERRA DESIGNS,' 'DOD,' 'FRUIT OF THE LOOM,' and 'EVERAU,' among others. Operating across fashion, sportswear, outdoor, camping apparel, and footwear, Hilight Brands continues to diversify its business. The company actively expands its brands across Asia—including Japan, China, Taiwan, Hong Kong, and Macau. In May 2023, it established 'Hilight Brands Japan Co., Ltd.' in Shibuya, Tokyo, to strengthen its operations in the Japanese market.

Company Name: Hilight Brands Co., Ltd.

Headquarters: PDC Building A, 8F, 242 Pangyo-ro, Bundang-gu, Seongnam-si, Gyeonggi, Korea

CEO: Lee Jung-won

URL: Hilight Brands – 하이라이트브랜즈

Hilight Brands Japan Co., Ltd.

Address: 1-2-9-202 Jingumae, Shibuya-ku, Tokyo

Co-CEOs: Cho Song-hoon, Komori Yumin