Hilton Decides on Hotel Name "Umiuta Hiroshima, LXR Hotels & Resorts" for First Luxury Brand Entry in Hiroshima Prefecture

Hilton (Virginia, USA; President and CEO: Christopher J. Nassetta) has decided on the name "Umiuta Hiroshima, LXR Hotels & Resorts" for the luxury brand "LXR Hotels & Resorts (hereinafter referred to as LXR)", which will be developed by Miyajima Kaihatsu Gōdō Kaisha and operated by Hilton. We also announce that the groundbreaking ceremony was held today for the hotel, scheduled to open in 2028, with construction to commence in August 2026. This hotel will be the first luxury brand entry for Hilton in Hiroshima Prefecture and the second hotel in the prefecture, following the opening of "Hilton Hiroshima" in September 2022. Approximately 30 people, including members of the Diet, the Mayor of Hatsukaichi City, and prefectural and city assembly members, attended the groundbreaking ceremony, where a Shinto ritual was performed to pray for the safety of the construction.

Hotel Exterior (Image) Guest Room (Image)

"LXR" is an award-winning luxury collection brand. Through carefully selected hotels located in attractive destinations worldwide, it offers luxurious experiences that reflect the unique culture and individuality of each place. In Japan, "ROKU KYOTO, LXR Hotels & Resorts" opened in Kyoto in 2021, with future openings planned in Tokyo, Hakone Gora, and Niseko. We will further enhance the brand's presence in destinations where guests can experience LXR's values such as locally rooted stories, traditions, and cultural experiences.

"Umiuta Hiroshima, LXR Hotels & Resorts" is planned to feature 61 guest rooms, as well as dining facilities such as an all-day dining restaurant and a bar, a spa, and an indoor pool. Located on the waterfront of Miyajima-guchi, overlooking the Itsukushima Shrine's Great Torii Gate, a World Heritage site, the hotel aims to contribute to the further revitalization of regional tourism by leveraging its excellent location as a tourist hub in the area.

About the Hotel Name "Umiuta Hiroshima, LXR Hotels & Resorts"

By combining "Umi" (sea) and "Uta" (poem), the name embodies a worldview where the sea is not just a landscape, but becomes a voice and a poem that resonates with the soul. "Umiuta" expresses the poetic beauty of the ebb and flow of the tide, which gently rises and then subsides. Embracing the rhythm of the Seto Inland Sea, this hotel, with the concept of "a place where time stops and the soul awakens," offers a journey that sharpens the intellect and awakens the soul through various stories in a land where vibrant Hiroshima and bountiful nature intersect.

Hotel Logo

Hotel Overview

Name

Umiuta Hiroshima, LXR Hotels & Resorts

(Umiuta Hiroshima Eru Ekkusu Āru Hoteruzu ando Rizōtsu)

Brand

LXR Hotels & Resorts

Developer

Miyajima Kaihatsu Gōdō Kaisha

Operator

Hilton

Location

1-266-3 Miyajima-guchi Nishi, Hatsukaichi City, Hiroshima Prefecture, et al.

Site Area

15,864.82 m2

Total Floor Area

12,106.99 m2

Building Scale

7 floors above ground, 1 basement floor

Number of Rooms

61 rooms

Facilities

Dining facilities (all-day dining, bar, specialty restaurant), spa, indoor pool, fitness center, etc.

Design and Supervision

Penta-Ocean Construction Co., Ltd. Chugoku Branch Class-1 Architect Office

Basic Design and Design Supervision

Yuko Nagayama & Associates

Construction

Penta-Ocean Construction Co., Ltd. Chugoku Branch

Construction Start

August 2026

Completion

June 2028 (scheduled)

Opening

2028 (scheduled)

*The above is based on plans as of July 2026 and is subject to change without prior notice.

Location Map

About Hilton Hilton is a global leader in the hospitality industry, with over 9,200 hotels (more than 1.3 million rooms) in 144 countries and territories. With the founding vision of "to fill the earth with the light and warmth of hospitality," Hilton has welcomed more than 4 billion guests over the past 100 years. Striving to create the best corporate culture for its approximately 500,000 Team Members worldwide, Hilton has been recognized as the No. 1 "Best Company to Work For" by Great Place To Work and Fortune magazine. Hilton also focuses on enhancing the guest experience, introducing industry-leading technologies such as digital key sharing, automatic free room upgrades, and the ability to confirm connecting rooms. Among its portfolio of 28 global brands, Hilton operates 35 hotels across 9 brands in Japan. Furthermore, its award-winning guest loyalty program, Hilton Honors, has over 250 million members, who earn points redeemable for stays and money-can't-buy experiences when booking directly through Hilton's official channels. Guests can book, select rooms, check in, and use digital keys (not available at all hotels in Japan) through the free Hilton Honors app.

For the latest information, please visit stories.hilton.com, Facebook, LinkedIn, Instagram, and YouTube.

About LXR Hotels & Resorts

LXR Hotels & Resorts is a growing collection brand that stimulates a timeless sense of adventure, comprising approximately 40 luxury hotels, including those with planned openings. Carefully selected hotels in attractive destinations worldwide are infused with unique stories and the essence of their locale, offering guests luxurious experiences. As part of its commitment to enriching guest experiences, LXR has launched a new brand signature program, "Pursuit of Adventure," allowing guests to enjoy immersive experiences that reflect the unique culture and individuality of each destination. As a brand of Hilton, a global leader in the hospitality industry, guests can enjoy the benefits of Hilton's award-winning guest loyalty program, Hilton Honors. Reservations can be made through the official website or the industry-leading Hilton Honors mobile app. Hilton Honors members who book directly through Hilton's official channels receive immediate benefits.

For the latest information, please visit stories.hilton.com/lxr, Instagram, and Facebook.