Transforming Wood Lures from "Aspiration" to "Staple." Wood Splash! Challenges to Deliver High-Quality Shine to Every Angler's Tackle Box #AprilDream

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "Wood Splash!" (read: Wood Splash, WiNEEDS HOLDINGS Co., Ltd.).

The true value of wood lures is known only to those who have used them. The unique action they create underwater and their excellent ability to blend with the water are profound qualities that only natural wood can produce, something resin lures can never replicate. With every cast, life is breathed into the lure, and the moment a fish reacts is directly transmitted to your hand. The more you use it, the more it becomes accustomed to your fishing style, and your affection deepens. Wood lures are special existences that only reveal their true worth as anglers use them.

The current state of wood lures that we want to solve However, behind their charm, wood lures have become "hard to obtain." High processing costs, variations in precision, and difficulty in mass production... As a result, some products are traded at premium prices, making wood lures hard to acquire for many anglers, becoming an aspiration that they fear losing and thus hesitate to cast.

Wood Splash! delivers high-quality wood lures to all anglers, anytime. Our dream at Wood Splash! is "to consistently supply high-quality wood lures with guaranteed specifications." We work with wood workshops and skilled craftsmen who are deeply knowledgeable about the properties of wood, carrying out consistent production from the internal structure. We do not have the scale of famous manufacturers. However, precisely because of this, we can thoroughly commit to the quality of each individual lure, producing high-precision wood lures without individual variations. When you want to use "that lure" again, you can always get one with the same specifications. You can trust it and tie it to your line, thinking, "This is the usual feeling," "Yes, this is it." We aspire to be a brand that stays close to the daily lives of anglers.

Towards a new fishing adventure A world where everyone can casually keep their longed-for wood lures in their tackle box and cast them freely in the field. We will carve out that future with the power of craftsmanship. Let's embark on a new fishing adventure that no one has ever seen before, together with Wood Splash!

About Wood Splash! Company Profile WiNEEDS HOLDINGS Co., Ltd. Location: Minami-ku, Hiroshima City Representative Director and President: Masashi Oda

Wood Lure Specialty Store "Wood Splash!" We deliver the wood lures you've always longed for to your tackle box. We will continue to stably supply high-quality wood lures with guaranteed specifications. Currently selling wood lures (Hisen 160 size, Hisen 190 size) primarily targeting amberjack. Official website: https://woodsplash.jp/ Official SNS: @wood_splash