[Oshi-katsu EXPO] New AR System 'W Trigger' Enhances Regional Tourism and Engagement

HK STYLE to Exhibit AR Service 'ONCARD' at Oshi-katsu EXPO

HK STYLE (Fukuoka City, Fukuoka Prefecture; CEO: Hana Kimura) will exhibit its AR promotion service, 'ONCARD,' at the 'Oshi-katsu EXPO' to be held from Wednesday, June 24, to Friday, June 26, 2026.

At the expo, the company will showcase its new system, 'W Trigger,' which unlocks limited AR content when users fulfill two different conditions, such as collecting items or visiting specific locations.

### About the 'W Trigger' System

'W Trigger' is a patent-pending AR experience design. Rather than mere visual effects, it naturally creates a flow that encourages participants to 'want to collect more,' 'want to explore the venue,' and 'want to share on social media.'

By designing triggers across various shops, tourist spots, events, and restaurants, it generates new economic circulation through regional exploration, increased store traffic, repeat visitation paths, and collaborative consumption.

### Key Features of 'ONCARD'

ONCARD allows for interactive designs that go beyond the limitations of traditional AR experiences:

- Character dressing/customization - Audio playback - Screen switching via buttons - Link integration - Video playback - AI connection (e.g., AI chat experiences with favorite characters)

The platform allows for flexible staging changes tailored to seasons and events, ensuring a fresh and premium experience.

### Event Overview

- Event Name: Oshi-katsu EXPO 2026 Summer - Dates: June 24 (Wed) – June 26 (Fri), 2026 (10:00 - 17:00) - Venue: Tokyo Big Sight (East Hall 7, L47-42)

Live demonstrations using smartphones will be available at the booth.