TOPPAN, Treasure AI, Thinker, Lazuli, and AWL Sign Partnership Agreement to Promote 'Real Transformation™ (RX)'

Five companies—TOPPAN Inc. (a subsidiary of TOPPAN Holdings Inc.), Treasure Data Inc., Thinker Inc., Lazuli Inc., and AWL Inc.—have signed a business partnership agreement to promote 'Real Transformation™ (RX),' a strategy proposed by TOPPAN to digitize data from physical stores and sales locations to improve visualization, customer experience value, and operational efficiency.

Starting in late May 2026, the five companies will integrate their services to provide retail and manufacturing clients with a comprehensive solution that connects real-world and digital customer experiences through data.

This partnership combines TOPPAN's CX design and implementation expertise in physical spaces with Treasure Data's Customer Data Platform (CDP), Thinker's AI analysis service for unstructured data such as voice, Lazuli's Product Data Platform (PDP), and AWL's edge AI camera solutions. By digitizing data from physical locations and leveraging AI, the collaboration aims to accelerate 'RX' support for client companies.

The roles of each company are as follows: - TOPPAN: Consulting on CX design across real and digital spaces, project management, and execution of marketing measures. - Treasure Data: Providing 'Treasure AI Voice,' a service linking its CDP with the 'Plaud' voice recorder. - Thinker: Providing 'Hitotonari AI,' an AI analysis service for integrated analysis and consulting on unstructured and structured data. - Lazuli: Organizing product databases and expanding usage through AI via 'Lazuli PDP.' - AWL: Real-world behavior analysis and security enhancement using the 'AWLBOX' edge AI camera solution.

By integrating these services and strengths, the companies will capture and structure data from physical touchpoints like stores and business meetings, integrating it with data bases like product databases and CDPs. This approach provides a consistent, continuous customer experience across real and digital channels based on shared customer data, while fostering employee skills that contribute to results, thereby maximizing human potential.