What is the main objective of the 'Everyone Reduce CO2 (Genkotsu) Project 2026'?

The main objective is to accelerate corporate efforts towards decarbonization by promoting awareness and behavioral changes among consumers, aiming to build a decarbonized society.

What are the key initiatives of this project?

The key initiatives are: 1) Expanding the scale of the 'Eco-Label Hunter 1.5°C Operation' learning support handbook and contest, 2) Establishing behavioral changes through improving the quality of learning, 3) Deepening understanding through comprehensive analysis of purchasing behavior data.

What role does TOPPAN play in the project?

TOPPAN supports the project by developing and providing eco-friendly packaging, assisting communication strategies to convey the value of decarbonization, and providing the operational platform for learning contests.

What is the 'Eco-Label Hunter 1.5°C Operation'?

It is a learning support handbook and contest that allows children to learn about decarbonization and eco-labels in an enjoyable way.

CCNC is the 'Challenge Carbon Neutral Consortium' hosted by Japan Research Institute, Ltd., and is composed of 21 private companies including retailers, distributors, and manufacturers.

TOPPAN Launches 'Minna de Gen CO2 Project 2026' to Promote Consumer Decarbonization Behavior

Published Jun 1, 2026 7:03 PM ・ Updated Jun 14, 2026 8:35 AM ・ 4 min read ・ Source: PR TIMES

TOPPAN, as part of the CCNC, collaborates with 16 municipalities to launch a project promoting consumer decarbonization. By linking education with retail promotions, it aims to realize a decarbonized society.

TOPPAN Inc., a group company of TOPPAN Holdings, has been participating in the Challenge Carbon Neutral Consortium (CCNC) since fiscal year 2024, organized by The Japan Research Institute, Limited. The consortium aims to accelerate corporate decarbonization efforts and build a decarbonized society by encouraging consumer awareness and behavioral change.

CCNC, consisting of 21 private companies including retailers, distributors, and manufacturers, is now launching the 'Minna de Gen CO2 Project 2026' in collaboration with 16 municipalities and organizations across Japan to promote consumer decarbonization behavior.

Last year's activities, which included learning contests and promotional campaigns, suggested that combining 'educational awareness' and 'promotional purchasing' is effective in raising awareness of eco-friendly products without relying solely on discounts.

This project focuses on the following key measures: 1. Expanding the scale of the learning contest 'Ecolabel Hunter 1.5C Daisakusen'. 2. Fostering behavioral change through the pursuit of learning quality. 3. Deepening understanding through the analysis of extensive purchasing data.

TOPPAN's role is as follows: - Packaging development balancing environmental performance and sales promotion: Supporting the provision of eco-friendly packaging using the 'SmartLCA-CO2®' cloud service. - Communication support to convey the value of decarbonization: Assisting in expanding awareness activities with local governments and supporting activities in stores and retail media. - Support for educational and awareness-raising activities: Utilizing expertise in information dissemination to support the nationwide rollout of educational support tools.

Moving forward, TOPPAN aims to build a new framework that integrates everything from educational awareness to sales and purchasing.

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Source: PR TIMES
Category: キャンペーン
Products / services: SmartLCA-CO2

TOPPAN Launches 'Minna de Gen CO2 Project 2026' to Promote Consumer Decarbonization Behavior

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