This seminar explains the strategy design and functional transformation universities should envision, based on survey results regarding the changing values of young people.

In addition to the declining birth rate and diversifying needs of prospective students, the values of the younger generation have changed significantly in recent years. Universities are required to accurately grasp these changes, redefine the value they provide, and advance transformation in both strategy and functionality.

In this seminar, the Waseda University Institute for Democracy will first introduce survey results on young people's value shifts and decode the structure of these conscious changes.

Following this, Rizapro Co., Ltd. will explain the changes in student university selection based on PR and attraction expertise. Furthermore, KPMG will present perspectives and methodologies for university strategy design and the subsequent organizational and functional transformation required to put those strategies into action.

[Seminar Overview] Format: In-person (No online streaming) Date & Time: June 29, 2026 (Mon) 15:00 - 17:00 Deadline: June 26, 2026 (Fri) 12:00 Fee: Free (Pre-registration required) Venue: Waseda University Nihonbashi Campus Capacity: 30 participants Target: University board members, management, planning, and PR staff Organizers: Waseda University Institute for Democracy, Rizapro, KPMG Consulting

[Program] - 15:00 - 15:20 Opening: Introduction to Survey on Young People's Value Shifts - 15:20 - 15:45 Student Insights from a PR Perspective - 15:45 - 16:10 How to Advance University Strategy Design and Organizational Transformation - 16:20 - 17:00 Q&A and Discussion

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  • Category: Event