Business Conference "Asia Insight 2026" Exploring the Forefront and Future Strategies of Asian Business Begins Streaming Archives

Honda Office Inc. (CEO: Tetsuya Honda, Headquarters: Minato-ku, Tokyo) held the business conference "Asia Insight 2026" on June 1, 2026 (Mon) to consider the forefront and future strategies of Japanese companies in Asian business, in commemoration of the launch of "PR Collective Asia," a collective network supporting Japanese companies' expansion into Asia. The archive footage from this conference is now available for streaming.

On the day, speakers from Ajinomoto Co., Inc., KADOKAWA Corporation, Daikin Industries, Ltd., Lotte Corporation (in Japanese syllabary order), and PR strategists from various Asian countries took the stage, with approximately 400 attendees. A multifaceted discussion was held on business growth and brand building in the Asian market, as well as communication strategies based on local insights from each country and region. This stream will feature the lectures and panel discussions from the event. It offers practical hints for capturing the growing Asian market, aimed at corporate executives, overseas business managers, and PR/marketing personnel considering expansion and business growth in the Asian market.

Archive Streaming Overview

- Viewing URL: https://hondaoffice.co.jp/asia-insight

- Availability Period (Scheduled): July 1, 2026 (Wed) - September 30, 2026 (Wed)

Participating Companies

List of Lectures and Panel Discussions

Opening Keynote

- Theme: Winning in Asia: To Succeed in the Growing Asian Market

- Speaker: Tetsuya Honda, Representative Director, Honda Office Inc.

Keynote Speech

- Theme: Corporate Branding as a Management Strategy: Enhancing Corporate Value Globally

- Speaker: Shigeo Nakamura, Director, Representative Executive Officer, President and CEO, Ajinomoto Co., Inc.

Panel Session 1

- Theme: Building Brands in Asia: The Reality for Japanese Companies Challenging the Asian Market

- Speakers: Teruaki Ishihara, General Manager, Overseas Business Division, KADOKAWA Corporation

Yoshitake Katayama, Group Manager, Advertising Department, Daikin Industries, Ltd.

Kenjiro Notsu, General Manager, Global Marketing Department, Global Business Division, Lotte Corporation

Yuichi Kageyama, Agenda note, Innovation Inc.

Tetsuya Honda, Representative Director, Honda Office Inc. (Moderator)

Panel Session 2

- Theme: Insights from Asia: The Potential of Japanese Companies Viewed from Asia

- Speakers: 3 PR Strategists Active in Various ASEAN Countries

Yvonne Chua (Singapore), Sophis Kasemsuthasasin (Thailand),

Marine Molina (Philippines), David Bracken (Moderator)

What is "PR Collective Asia"

In the rapidly growing Asian market, the diversity of cultural and social backgrounds presents significant challenges for Japanese companies. It is difficult to formulate effective business, marketing, and public relations strategies without a thorough understanding of local insights. Both an understanding of Japanese companies and an understanding of each market are required.

This network serves as a bridge connecting Japan and various Asian markets, with PR strategists from each country collaborating to support sustainable business growth through global-level strategic communication based on local insights. (Website URL: https://hondaoffice.co.jp/prcollective/)

Tetsuya Honda Profile

Representative Director / PR Strategist, Honda Office Inc.

A PR expert selected as one of the "300 Most Influential PR Professionals Worldwide" by PRWEEK magazine. Founded Blue Current in 2006 and became its representative. Published "Strategic PR" in 2009. Has extensive experience with domestic and international companies including P&G, Kao, Unilever, Suntory, Toyota, Shiseido, Lotte, and Ajinomoto. Began activities as Honda Office Inc. in 2019. Moved his base of operations to Singapore in 2023. His books include "Strategic PR: 6 New Rules to Move the World," "Narrative Company: The Power of "Stories" to Transform Businesses," and "Perception: A New Approach to Creating Markets." He has served as an official speaker and judge at Cannes Lions, the world's largest advertising festival. In 2024, he was selected for "Innovator 25 Asia-Pacific 2024" by PRovoke Media, a leading global PR industry information organization. (Inquiries: [email protected])

Honda Office Inc. Website: https://hondaoffice.co.jp/ Honda Office Inc. Facebook: https://www.facebook.com/hondaoffice.inc/ Honda Office Inc. LinkedIn: https://www.linkedin.com/company/honda-office/?originalSubdomain=sg