HORIZON [Exhibiting at FaW TOKYO 2026 Spring] 'ZEN SHADE': A Smart Men's Parasol that Blends into the Appearance of Walking in the City

HORIZON (Location: Kita-ku, Okayama City, Representative: Yoko Ito), which plans and sells lifestyle products, will exhibit 'ZEN SHADE', Japan's first 'horizontal and square' parasol for men, at the comprehensive fashion exhibition 'FaW TOKYO (Designers Gate)' to be held at Tokyo Big Sight from April 8 (Wed) to 9 (Thu), 2026. At this exhibition, you can actually pick it up and check its form.

Sales started on the official online shop in March 2026, and it is currently available for purchase on the online store.

ZENSHADE Official Store: https://horizon-2028762.myshopify.com/

**A quiet sunshade for walking in the city**

Under strong sunlight, people unconsciously hold up their hands to create a shadow around their faces. ZEN SHADE is a parasol that gives form to this unconscious gesture.

Rather than covering the entire body broadly, it casts a shadow only on the minimum necessary areas: the face, eyes, and head. The small square held horizontally accommodates the movement of the body and functions without excessive assertion.

Due to its lightness, rather than 'holding' it, it is a tool that is an extension of everyday movement.

A small, horizontally held square adds just the right amount of shadow. The aesthetic sense of Zen.

### Form emerging from the aesthetic of subtraction