KIMONOMACHI, a Kyoto-based traditional Japanese apparel brand (Kyoto Kimono Machi Co., Ltd., Kyoto City, Kyoto Prefecture, Representative Director: Kazufumi Kubomura), a subsidiary of Hosai Co., Ltd., will begin pre-orders for 8 patterns of large-size (3L/4L) yukata from its original "High-Performance Polyester Yukata" series at its traditional Japanese apparel online shop "Kyoto Kimono Machi" (scheduled for shipment in late April). Designed to allow comfortable wear even in scorching heat, this product features a moisture-wicking and quick-drying material that prevents stuffiness in midsummer, along with the appeal of easy care requiring no ironing. It is specially designed to fit beautifully and comfortably up to a hip circumference of 130cm. It is ideal not only for domestic plus-size individuals who struggle to find suitable sizes but also for larger overseas customers, making it perfect for inbound demand and as gifts for international visitors. With a sophisticated design that can be elegantly worn not only as a yukata but also as a "hitoe kimono" (single-layer kimono), it proposes a comfortable and stylish kimono life regardless of nationality or body type. View Details (Yukata and Obi 2-piece set) NEW LOOK Background of Development: The highly popular plus-size yukata, eagerly awaited, is a new summer 2026 collection for both domestic and international markets. At KIMONOMACHI, driven by the desire to ensure that "no one gives up on enjoying summer Japanese traditional fashion due to body shape," we have been dedicated to developing original yukata in larger sizes (3L/4L) with ample width. Our products have consistently received great acclaim both domestically and internationally, not only from plus-size women in Japan who worry about regular free sizes being "too revealing" or "not having a suitable size," but also from larger overseas customers who appreciate being able to wear traditional Japanese attire beautifully and comfortably. This product is a new original polyester yukata for summer 2026, born in response to the significant feedback and expectations from these many customers. This year, we have once again prepared a relaxed, specially designed fit and carefully crafted designs so that everyone, regardless of nationality or body type, can enjoy going out with confidence. ■ Product Features Recommended for those sensitive to heat! "Non-stuffy" quick-drying material for comfort even in midsummer We have adopted a high-performance polyester material that overturns the image of "yukata being hot and stuffy." With excellent water absorption and high moisture diffusion, it dries quickly even when you sweat, reducing uncomfortable stuffiness in midsummer. Despite being a solid fabric, it has a smooth, crisp texture that doesn't cling to the skin, making it especially recommended for fuller figures who tend to feel hot. Furthermore, its flowing silhouette naturally creates a sophisticated look just by wearing it. Machine washable at home! Easy care with no ironing required It also solves common concerns unique to traditional Japanese wear, such as being "difficult to handle" or "troublesome to send to the dry cleaner every time." Not only can it be easily machine washed at home, but its wrinkle-resistant material eliminates the need for bothersome ironing. Moreover, the excellent quick-drying properties unique to polyester mean it dries so quickly that it can be hung indoors at night and be dry by morning (according to Kimono Machi staff). This stress-free yukata is perfect for summer events with lots of sweating, consecutive outings, or for wearing on trips when you want to clean it quickly. Reliable "Exclusive Size Design (3L/4L)" Reflecting customer feedback, we designed these yukata not by simply enlarging standard free sizes, but by specifically tailoring them to beautifully fit plus-size individuals. Available in two sizes, "3L" for hips 110-120cm and "4L" for hips up to 130cm, it reduces worries about the yukata coming undone, allowing you to wear it with confidence. It is also ideal as a practical gift or souvenir for international visitors (inbound demand). Born from customer feedback! New 2026 design recommended as a "hitoe kimono" (single-layer kimono) In recent years, temperatures have been high, and hot periods tend to be longer. Therefore, in traditional Japanese attire, there is a growing trend that it is acceptable to wear a hitoe (single-layer kimono without lining) for casual occasions regardless of the calendar, increasing the demand for "yukata that can also be worn as a hitoe." For the 2026 new collection, we pursued elegant designs that look wonderful when coordinated as a hitoe kimono. The moderately non-slippery fabric makes it easy to dress, and by wearing a nagajuban and tabi socks, you can complete an authentic "hitoe kimono/summer kimono style." You can enjoy a wide range of styles to suit various scenes, not just festivals, but also early summer museum visits or lunch at a cafe. Available in 8 patterns & trendy "shibori heko obi" set We offer a lineup of 8 original designs (4 patterns in 2 color variations) created by KIMONOMACHI's design staff, ranging from calm classical patterns for adults to vibrant modern patterns. In addition to individual sales, we also offer coordinated sets with trendy "shibori heko obi" (crinkled soft obi) that can cutely cover the stomach and hip area with their fluffy volume. ■ Design Lineup (All 8 types) Lantern Sumi-iro (Ink Black) Night Leaf Sound Sumi-iro (Ink Black) Kintsugi Ai-iro (Indigo) Tulip Usu-beni-iro (Light Pink) Lantern Konjo (Ultramarine) Night Leaf Sound Konjo (Ultramarine) Kintsugi Kinari (Ecru) Tulip Kinari (Ecru) ■ Product Overview Product Name: High-Performance Polyester Yukata (single item) Sizes: 3L, 4L Patterns: All 8 patterns (Lantern Sumi-iro, Night Leaf Sound Sumi-iro, Kintsugi Ai-iro, Tulip Usu-beni-iro, Lantern Konjo, Night Leaf Sound Konjo, Kintsugi Kinari, Tulip Kinari) Material: 100% Polyester Production: Made in China Price: 12,980 yen (tax included) Product Name: High-Performance Polyester Yukata and Obi 2-piece set Set Contents: Yukata, Shibori Heko Obi Sizes: 3L, 4L Patterns: All 8 patterns (Lantern Sumi-iro, Night Leaf Sound Sumi-iro, Kintsugi Ai-iro, Tulip Usu-beni-iro, Lantern Konjo, Night Leaf Sound Konjo, Kintsugi Kinari, Tulip Kinari) Material: Yukata 100% Polyester, Obi 100% Polyester Production: Made in China Price: 15,980 yen (tax included) Sales Start Date: April 11, 2024 (Thursday) Scheduled Shipment Date: Late April 2024 Sales Locations: Kyoto Kimono Machi Main Store, Kyoto Kimono Machi Rakuten Store, Kyoto Kimono Machi Yahoo! Store, Kyoto Kimono Machi Amazon Store, Kyoto Kimono Machi au PAY Market Store, Kyoto Kimono Machi Qoo10 Store, Kyoto Kimono Machi Overseas Site (ZenMarketPlace) ■ About KIMONOMACHI KIMONOMACHI is a Kyoto-based traditional Japanese apparel brand operated by Kyoto Kimono Machi Co., Ltd., a subsidiary of Hosai Co., Ltd. Since its establishment in 2005, with the concept of "more accessible, more free," it has proposed traditional Japanese attire adapted to modern lifestyles. While preserving the beauty of traditional kimonos, it pursues functionality and design, conveying the charm of traditional Japanese attire to customers of all generations. ■ About Hosai Co., Ltd. Hosai Co., Ltd. is a company headquartered in Kyoto City, Kyoto Prefecture, engaged in traditional Japanese apparel-related businesses. It provides a wide range of services related to traditional Japanese attire, including manufacturing and sales of kimonos and yukata, rentals, and kimono dressing classes. Its mission is to pass on the traditional Japanese culture of traditional Japanese attire to the present day and spread its charm. ■ About Kyoto Kimono Machi Co., Ltd. Kyoto Kimono Machi Co., Ltd., as a subsidiary of Hosai Co., Ltd., operates the traditional Japanese apparel online shop "Kyoto Kimono Machi." It handles a wide range of traditional Japanese apparel items, including KIMONOMACHI brand yukata and kimonos, obi, and accessories. Focusing on online sales, it delivers Japanese traditional apparel culture to customers both domestically and internationally. ■ Contact Information for this Matter Hosai Co., Ltd. Public Relations: [Information not provided] Email Address: [Information not provided] Phone Number: [Information not provided] *Company names and product/service names mentioned in this press release are registered trademarks or trademarks of their respective companies.
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- Source: PR TIMES
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