Hoshikaru LLC (hereinafter, Hoshikaru) conducted a survey on the realities and challenges of Nuikatsu through its Nuikatsu app 'Nuimap.' This survey collected 172 responses via Google Forms, with recruitment conducted through Nuimap's official X (formerly Twitter) account.

The survey results showed that the most common concern among Nuikatsu experienced users was 'feeling self-conscious about others' gazes' (52.4%). This was followed by 'unable to take good photos' (40.5%) and 'unclear rules for each location' (39.9%), indicating that psychological anxiety and a lack of clear rules are significant challenges when enjoying Nuikatsu outdoors.

Image 1: Survey on 'Realities and Challenges of Nuikatsu' with 172 Nuikatsu Users

Background of the Survey

In recent years, 'Nuikatsu' (plushie activities) and 'Nuidori' (plushie photography), which involve taking plushies out to tourist spots, cafes, and hotels for photos, have become a widespread cultural phenomenon as part of 'Oshikatsu' (supporting one's favorite character/idol) and enjoying character/animal plushies.

However, there are also opinions regarding hygiene, consideration for others, and photography etiquette when bringing plushies into restaurants or public places. Particularly during the period this survey was conducted, critical opinions about Nuikatsu photos were spreading on X, which may have heightened anxiety among Nuikatsu users about engaging in activities outdoors.

The purpose of this survey was to clarify what activities Nuikatsu users are engaging in, what challenges they face, and what information and support they seek from restaurants and accommodations during such a time.

Survey Overview

Image 2: Survey Overview

Survey Name Survey on the Realities and Challenges of Nuikatsu

Survey Organizer Hoshikaru LLC / Nuikatsu App 'Nuimap'

Survey Method Online survey via Google Forms

Recruitment Method Recruitment of responses via Nuimap's official X account

Survey Period May 7, 2026 – May 8, 2026

Valid Responses 172

About Respondents Nuikatsu experienced users: 168 (97.7%) Age: Primarily 30s to 50s Gender: Majority female Prefecture: Tokyo was the most common at 19.5%. Kanto accounted for approximately 50%, with responses from across Japan.

Notes on the Survey: This survey compiled responses recruited via Nuimap's official X account, thus including many experienced Nuikatsu users. Additionally, the survey period coincided with a time when opinions regarding hygiene and consideration for others concerning Nuikatsu photos were spreading on X, so the results may reflect the atmosphere on social media at that time. Percentages are calculated based on valid responses and rounded to one decimal place. Total percentages may exceed 100% for multiple-choice questions.

Survey Results Summary

Out of 172 respondents, 168 (97.7%) engage in Nuikatsu.

The most common Nuikatsu activities were 'Nuidori at tourist spots' (81.5%) and 'Nuidori at cafes/restaurants' (79.8%), indicating that these activities are linked to outings and dining experiences.

The most common concern in Nuikatsu was 'feeling self-conscious about others' gazes' (52.4%). This was followed by 'unable to take good photos' (40.5%) and 'unclear rules for each location' (39.9%).

These results suggest that Nuikatsu users are not just looking for 'instagrammable spots' but are also engaging in activities with anxieties such as 'Is it okay to take out my plushie here?', 'Is it okay to take photos?', and 'Am I bothering others?'

Image 3: Top 7 Nuikatsu Concerns (Multiple responses / n=168)

'Nuikatsu OK display' is most desired from restaurants and accommodations.

When asked about desired services and support from restaurants and accommodations for Nuikatsu, the most common response was 'display indicating Nuikatsu-friendly establishments' (68.9%). This was followed by 'installation of plushie photo spots' (56.3%).

On the other hand, plushie size

FACT BOX

  • Source: PR TIMES
  • Category: Survey