Hoshinoya Okinawa: A Stay to Nurture Oneself Through Okinawa's Rich Nature and Traditional Culture. 'Beauty and Health All-Inclusive Solo Trip' Renewed for Year-Round Sale.

Relaxing in the infinity pool overlooking the sea

Hoshinoya, where each facility offers an overwhelmingly extraordinary experience with a unique theme. Hoshinoya Okinawa, the pinnacle of Okinawan luxury embraced by the sea, will renew its popular "Beauty and Health All-Inclusive Solo Trip," which has been extended due to popular demand, and offer it year-round starting June 1, 2026. This renewal re-focused on the dietary habits of Okinawa, which is attracting attention as one of the world's leading "Blue Zones" (*1), known for its longevity. It offers an experience to taste the wisdom for a healthy life in the 100-year life era, such as meals abundantly incorporating plant-based foods and island vegetables, by elevating the "Ishokudogen (Kusuimun)" philosophy, passed down from the Ryukyu Kingdom era, to the modern age. During your stay, you can not only be enveloped by the sound of waves in an oceanfront room but also enjoy the rich nature and culture that Okinawa boasts to your heart's content in the freedom of an all-inclusive plan, including spa relaxation and activities touching traditional culture such as Ryukyuan dance and Sanshin. This allows for a luxurious solo trip where your mind and body are filled from within, undisturbed by anything.

*1 Reference: Dan Buettner, translated by Noriki Senna, "The Blue Zones: Lessons for Living Longer from the People Who've Lived the Longest"

Background

After the COVID-19 pandemic, the value of "time spent alone" has been re-evaluated, and the solo travel market is expanding, with approximately 56% responding that they "prefer to be alone" (*2). Hoshinoya Okinawa has consistently proposed trips where guests can spend time as themselves without worrying about companions. In fact, many guests who have stayed in the past have commented, "I had a fulfilling time, relaxing and enjoying various experiences," and "I felt true luxury by experiencing the culture through conversations with the staff." In response to this need for "time to nurture oneself," we have renewed the content to allow for a deeper experience of Okinawan wisdom and will begin offering it year-round.

*2 Reference: Hakuhodo Institute of Life and Living "Solo Consciousness and Behavior Survey 1993/2023"

Features of the "Beauty and Health All-Inclusive Solo Trip"

1. Dinner course conceptualized on beauty and meals rich in Okinawan wisdom for a healthy life (Power Up)

All meals during your stay, from dinner at the main dining room to a leisurely and flavorful breakfast enjoyed in the privacy of your room, are included in the plan. Through meals rich in the ancient wisdom of people who live healthily, you will learn about the rich knowledge for leading a healthy life in the 100-year life era.

- Dinner Course "Ryukyu Gastronomia ~ Bellezza ~"

Pasta concentrated with the deliciousness of seasonal fruits can be enjoyed without worrying about dining alone.

The concept of the dinner course is "Ryukyu Gastronomia ~ Bellezza ~." With "Bellezza" (meaning beauty in Italian) as the theme of what food brings, and based on the "Ishokudogen (Kusuimun)" philosophy passed down in Okinawa, we focused on the nutrients contained in each ingredient. You can enjoy nine dishes that lead to healthy beauty.

- Eating the wisdom of longevity for a healthy life in the 100-year life era

"Nutraceutical Vegetarian Set" centered on plant-based foods, and "Seasonal Breakfast" in summer where you can enjoy luxurious seasonal mangoes.

For dinner, you can relax in your room and enjoy the "Nutraceutical Vegetarian Set," which abundantly uses plant-based foods and island vegetables, based on the dietary habits of Okinawa, known as one of the world's leading "Blue Zones" for longevity. The "Seasonal Breakfast," which comfortably hydrates your body upon waking, incorporates the rich blessings of each season, such as mangoes in summer and warm fresh fish in winter. By taking in the nutrients of seasonal ingredients that can only be tasted at that time, you can nurture your mind and body from within and experience the wisdom for living a healthy life in the 100-year life era during a luxurious stay.

2. Spa relaxation healed by the power of Okinawa's nature

A promenade lush with tropical plants, treatments performed leisurely with wave-like rhythms.

Beyond the garden where tropical plants sprout, the tranquil "Hoshinoya Okinawa Spa" stands. Spa treatments that nurture the mind and body, themed on Okinawa's natural blessings such as Gettou, salt, and seaweed, invite deep rest with a comfortable, wave-like rhythm. Since this plan is all-inclusive, you can surrender to the flow of your stay and freely choose from body treatment "Yo" or facial treatment "Nagi" according to the condition of your body at that time. You will spend a rich time drawing out inner health.

3. Learning beauty from local culture and satisfying intellectual curiosity

"Island Etiquette: Ryukyuan Dance," beautiful down to the fingertips and footwork. "Asanagi Yonner Horse Riding" conducted on the beach in front of the facility.

The "Dojo" within the facility offers activities to experience local culture. In this plan, you can experience "Ryukyuan Dance" taught by a master and "Ryukyuan Classical Music Sanshin."