"Smile Smart Inn Naha Kume" Rebrands and Opens on Monday, April 20, 2026! Smile Brand's Non-Contact Hotel Debuts in Naha, Okinawa

Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akio Tanaka), which operates hospitality businesses such as hotels, ryokans, glamping, ski resorts, golf courses, food and beverage businesses, and nurseries nationwide, will rebrand and open "Smile Smart Inn Naha Kume," a brand hotel focusing on non-face-to-face services of the Smile Hotel chain, in Naha City, Okinawa Prefecture on Monday, April 20, 2026. This will be the second Smile Smart Inn brand hotel developed by Hospitality Operations nationwide, following "Smile Smart Inn Hakata." "Smile Smart Inn" is an accommodation-focused hotel brand that introduces non-face-to-face services such as smart check-in, providing an efficient and comfortable stay experience. With simple, functional rooms and smooth check-in/check-out, it caters to a wide range of needs, including business and tourism. "Smile Smart Inn Naha Kume" is located in the Kume area in the center of Naha City, making it a highly convenient location as a base for tourism and business. With a smooth stay environment provided by non-face-to-face services, it can be comfortably used for various occasions, including short-term and long-term stays. The Smile Hotel chain aims to continue meeting diversifying accommodation needs and providing a safe and comfortable stay environment. Convenient Location as a Base for Naha Tourism and Business "Smile Smart Inn Naha Kume" is located in the Kume area in the center of Naha City, within walking distance of Okinawa Urban Monorail Yui Rail "Asahibashi Station" and "Prefectural Office Station," making it easily accessible from Naha Airport. It is also close to Kokusai Dori, one of Okinawa's busiest shopping streets, where visitors can casually enjoy shopping, Okinawan cuisine, and souvenir hunting. In addition, there are numerous spots around the hotel where visitors can experience Okinawan history and culture. Tourist attractions unique to Okinawa, such as "Naminoue Beach," known as the only beach in Naha City, "Naminoue Shrine," one of the Ryukyu Eight Shrines visited by many worshippers, and "Fukushu-en Garden," which boasts a beautiful Chinese-style landscape, are all within walking distance. Furthermore, a short trip will take you to tourist spots such as Shurijo Castle, a World Heritage site that tells the history of the Ryukyu Kingdom, making it a convenient location as a base for Okinawa tourism.