"Seiya's Eye Color is Too Beautiful" - The Viral "Seiya's Eyes" from Social Media Becomes a Product. HOTELLOVERS Launches 'Ochame,' Colored Contact Lenses Replicating Seiya from Frosty Star's Eye Color.

Hotel Lovers Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Hideyuki Okada) will launch a new colored contact lens brand, 'Ochame,' on Wednesday, July 15, 2026. The product faithfully reproduces the eye color of Seiya from the comedy duo Frosty Star, who also serves as the brand's model.

Social Media Demand Becomes Reality

"Seiya's eyes are too beautiful" "I want to have Seiya's eyes" "I want Seiya's colored contacts"

Spurred by repeated social media posts expressing such sentiments, 'Ochame' has been developed to replicate Seiya's natural eye color and transparency.

The product was developed with the core concept of "reproducing the hue and transparency of Seiya's natural eyes."

During development, multiple prototypes were created, with fine adjustments made to color tones and depth to achieve a look as close as possible to Seiya's actual eyes.

*Color appearance and tint may vary by individual.

From Seiya's Iniminichannel: "Seiya's Colored Contact Project Has Begun" (Published June 25)

Two Types to Match Your Natural Eye Color

Colored contact lenses appear differently depending on the wearer's natural eye color. To achieve a more natural resemblance to "Seiya's eyes," two color variants are offered:

・For dark brown/black eyes ・For light brown eyes

By selecting the appropriate type based on your natural eye color, you can achieve a more natural and ideal tint.

● Light Brown (For dark brown/black eyes)

DIA: 14.0mm / Color Diameter: 13.0mm / BC: 8.7mm / Water Content: 47.0%

● Brown (For light brown eyes)

DIA: 14.0mm / Color Diameter: 13.0mm / BC: 8.7mm / Water Content: 47.0%

Natural Design Suitable for Any Occasion and Gender

Designed to be gender-neutral and suitable for daily wear, the lenses aim for a look so natural that "you won't even notice someone is wearing contacts." Instead of flashy designs, they feature a subtle edge and natural tint that enhances the beauty of your natural eyes.

Silicone Hydrogel for Comfortable Wear

・The lenses use silicone hydrogel, a material known for high oxygen permeability. They transmit 99% of oxygen compared to natural eyes, reducing eye fatigue, redness, and the risk of dry eyes during extended wear.

*Individual experiences of comfort and post-wear redness may vary.

・Dual Moisture Ingredients & UV Protection for Daily Comfort

The lens solution contains dual moisture ingredients (sodium alginate and sodium hyaluronate) to maintain hydration and support comfortable daily wear. Additionally, the lenses feature UV protection with UV absorbers that block over 70% of UV-A and over 95% of UV-B rays, offering protection against daily UV exposure.

Ideal for first-time contact lens wearers, as well as those concerned about UV exposure, dryness, or long wear times.

*Comfort levels may vary by individual.

Limited-Edition Merchandise

To commemorate the launch, limited-edition merchandise will be offered to customers who purchase the product.

【First Wave / Seiya Pouch】

Details: One pouch will be given for every three boxes of 'Ochame' purchased.

Period: July 15 (Wed), 12:00 PM until supplies last.

【Second Wave / Seiya Puffy Stickers】

Period: Scheduled for September until supplies last.

【Third Wave / Seiya Blanket】

Period: Scheduled for December until supplies last.

*Please check the official Hotel Lovers website for eligible periods.

*Quantities are limited; offer ends when supplies run out.

Seiya Takes Over HOTELLOVERS Shibuya 109 Store

*Image is for illustration only

From the launch date, July 15, 2026, for one week only, the HOTELLOVERS Shibuya 109 store will be completely taken over by Seiya-themed decor and installations. Enjoy this special space available only during this period.

Buy 3, Get 1 Free at HOTELLOVERS

'Ochame' is part of HOTELLOVERS' ongoing campaign: buy three boxes of eligible products and get one box free. Don't miss this opportunity to purchase at a great value.

*Eligible products and periods apply. Please check the official HOTELLOVERS website for details.

Production Process Shared on Iniminichannel

Episode 1: "Seiya's Colored Contact Project Has Begun" – Seiya's Iniminichannel (Published June 25, 2026)

Episode 2: "Seiya's Colored Contacts Are Finally Launching!" – Seiya's Iniminichannel (Published July 8, 2026)

Teaser Video Now Live on HOTELLOVERS Official YouTube

[HOTELLOVERS] HOTELLOVERS: 'Ochame' – Colored Contacts That Let You Have Seiya's Eyes from Frosty Star – Limited Release

Product Overview

Ochame 1day Contents: 10 lenses per box Price: ¥1,760 (tax included) Colors: 2 total Lenses: Light Brown / Brown DIA: 14.0mm / Color Diameter: 13.0mm / BC: 8.7mm / Water Content: 47.0% Usage: Daily wear, daily disposable Prescriptions: ±0.00, -0.75D ~ -5.00D (0.25 step) -5.50 ~ -8.00D (0.50 step) Approval Number: 30200BZX00117000

[Important Safety Information]

Contact lenses are highly regulated medical devices. Always consult an eye care professional for an examination and prescription before purchasing.

Always read the instruction manual before use.

Follow the recommended wearing schedule and duration, and attend regular eye exams.

If you experience any eye discomfort or abnormalities, consult an eye care professional immediately.

About HOTEL LOVERS

Known as "Hotel Lovers" or "Hotelaba," it is Japan's largest online colored contact lens retailer, with over 2.6 million members and more than 1.7 million official LINE friends. Through unique social media-driven marketing, it ranks #1 in brand awareness among teens and is one of Japan's leading contact lens shops.