House Foods Corporation has renewed its official online store, 'every HOUSE,' and grand-opened it as 'Mirai House.' The name 'Mirai House' reflects the company's desire to deliver value and surprises that exceed expectations through products that evoke a sense of the future. By developing products that fulfill customers' dreams, the company aims to provide exciting experiences that go beyond previous expectations.
To commemorate the opening, House Foods is launching the 'Customer Dream Realization: Tender & Savory Beef Stew Curry' on the same day. This product is the first in the 'Customer Dream Realization Series,' embodying the developers' desire to deliver inspiration through food.
The product focuses on the customer's dream of 'wanting to enjoy a curry filled with plenty of their favorite meat.' To meet this desire, the company packed the pouch with 146g of beef—the largest amount in House Foods' history (at the time of filling). This 320g large-capacity retort curry is designed to satisfy even the most demanding foodies. (Open price: reference retail price 907 yen excluding tax).
(Omitted: Product details and campaign information)
The 'Customer Dream Realization Series' will continue to engage in new product development through co-creation, starting from various customer thoughts and dreams.
FACT BOX
- Source: PR TIMES
- Category: product_launch