Japan HP Sponsors Dragon Quest 40th Anniversary Exhibition to Enhance HyperX Brand Awareness

News Highlights

Providing HyperX Brand's Latest Gaming PCs for Part of the 40th Anniversary Exhibition

Displaying the Latest PCs and Peripherals for Comfortable Play of Dragon Quest Series Works at the Venue

Launching Invitation Ticket and Goods Giveaway Campaign for the 40th Anniversary Exhibition on HyperX's Official X

Japan HP Inc. (Headquarters: Minato-ku, Tokyo, Representative Director, President and CEO: Nobuki Okado) has been integrating the gaming master brand HyperX and implementing various measures since January 2026 to enhance brand awareness among game players. This time, it has been decided that Japan HP will be a special sponsor of the Dragon Quest 40th Anniversary Exhibition "Dragon Quest the DIVE -To the Stage of Unseen Adventures-" co-hosted by Square Enix Co., Ltd. and Tohoku Shinsha Co., Ltd.

To strengthen the brand, HyperX has been providing HyperX peripherals through a partnership with the professional eSports team "FENNEL (Fennel)" since April this year (https://jp.ext.hp.com/accessories/personal/hyperx/fennel/) and jointly developing the "For Future Project" support program for young gamers. Additionally, on June 1st, the official community site "Gaming Nation" (https://gaming-nation.jp.ext.hp.com/) was launched to share gaming techniques and the fun of games, and the provision of the latest information about HyperX products and member interactions began.

For the special sponsorship of the Dragon Quest 40th Anniversary Exhibition, Japan HP will provide the latest gaming PCs from the HyperX brand for part of the content, including "Dragon Quest VR RIDE." Additionally, the latest PCs and peripherals from the HyperX brand will be displayed at the venue, introducing a setup for comfortably enjoying the Dragon Quest series works. (Game play is not possible with the displayed items.)

<Planned Display Products>

HyperX OMEN MAX 45L Gaming Desktop HyperX OMEN OLED 34 Gaming Display HyperX Origins 2 Pro 65 Gaming Keyboard HyperX Pulsefire Haste 2 Core Wireless Gaming Mouse HyperX QuadCast 2 S Condenser Microphone USB Mic HyperX Cloud Alpha 2 Wireless Gaming Headset

HyperX OMEN MAX 45L HyperX OMEN OLED 34 HyperX Origins 2 Pro 65

HyperX Pulsefire Haste 2 Core Wireless HyperX QuadCast 2 S HyperX Cloud Alpha 2 Wireless

Additionally, before the exhibition period, a giveaway campaign for event tickets and original goods will be held on HyperX's official X account (@HyperXjapan).

In the catalog sold exclusively at the venue for the event "Dragon Quest the DIVE -To the Stage of Unseen Adventures-", an advertisement using the new key visual of the HyperX brand will be featured. This key visual features HyperX Gaming PC Brand Ambassador Kishi Toko and HyperX Brand Ambassador Kuramochi Yuka. Under the concept of "Show Your Game - The rules are decided by you," the HyperX brand provides gaming PCs and peripherals for a wide range of gamers, affirming the autonomy of players who choose their own way of enjoying and playing games, and expressing the brand message that the choice itself has value.

Note that this key visual will also be utilized in various marketing activities of HyperX in the future. HyperX will continue to respect the individuality and values of each player and contribute to further enhancing the value of gaming experiences.

<Event Overview>

Event Name: Dragon Quest 40th Anniversary Exhibition "Dragon Quest the DIVE -To the Stage of Unseen Adventures-" Event Period: July 17, 2026 (Fri) to September 6, 2026 (Sun) *Open every day during the exhibition Event Hours: 11:00 AM to 9:00 PM (Last entry at 7:59 PM) Venue: 4th Floor MAZE, 2nd Floor COVER, Tokyu Plaza Harajuku "Harakado" 6-31-21 Jingumae, Shibuya-ku, Tokyo 1 minute walk from Exit 4 and 7 of Meiji-Jingumae (Harajuku) Station on various Tokyo Metro lines 4 minutes walk from Harajuku Station on the JR Yamanote Line Facility HP: https://www.tokyu-plaza.com/harakado/ *Note: The event is also scheduled to be held in Osaka in early spring 2027. Organizer: Tohoku Shinsha Co., Ltd. / Square Enix Co., Ltd. Production: Tohoku Shinsha Co., Ltd. Cooperation and Supervision: Square Enix Co., Ltd. Technical Cooperation: Omnibus Japan Co., Ltd., PROTOTYPE Inc., Brogent Technologies Inc. Special Sponsor: Japan HP Inc. Copyright Notices: © ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX © SUGIYAMA KOBO Ⓟ SUGIYAMA KOBO

<About Dragon Quest>

The Dragon Quest series is a representative role-playing game (RPG) in Japan where the player becomes the protagonist and unravels a grand adventure story to defeat the demon king who threatens the world. Since the release of the Family Computer software "Dragon Quest" in 1986, it has achieved cumulative worldwide shipments and download sales of over 97 million copies for the series.

For information about gaming products, please refer to the following URL. https://jp.ext.hp.com/gaming/personal/

For the product photo library (image data can be viewed from the following URL). https://jp.ext.hp.com/info/newsroom/library/gaming/

About HP

HP Inc. (NYSE: HPQ) is a global technology leader supporting the future of work. Operating in more than 180 countries, HP provides innovative AI-powered devices, software, services, and subscriptions to drive business growth and enable more productive and secure hybrid work experiences.

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