Seilin & Co. Opens Cross-Border E-Commerce Site "SEILIN" on May 14 for Global Expansion

Seilin & Co., known for brands like HOLLYWOOD RANCH MARKET, will launch its own cross-border e-commerce website "SEILIN" (seilin.net) for overseas customers on May 14, 2026. Initially featuring three brands—BLUE BLUE JAPAN, BLUE BLUE, and Stretch Fraise—the site will ship globally, focusing on the US and Europe. By directly connecting with customers, Seilin aims to communicate the story and traditional Japanese craftsmanship, such as indigo dyeing, behind its "Made in Japan" apparel. The site offers all-in pricing including shipping and duties. To celebrate the launch, newsletter subscribers spending over 10,000 JPY will receive a 10% off coupon for their next purchase.