Brooks Brothers exclusive for BLUE BLUE: 6th bespoke Jersey Polo Shirt launches June 4

BLUE BLUE, an original brand of Seilin & Co. known for its focus on denim and indigo blue, will launch its 6th bespoke collection with the iconic American traditional brand Brooks Brothers on June 4, 2026. This project, which began in September 2023, has received great response in previous collections. Under the theme of 'high-quality daily wear that can be worn timelessly', they will release a bespoke polo shirt that reflects Brooks Brothers' classic style and BLUE BLUE's dedication to craftsmanship. Adding to last year's popular model, it comes in three colors including a new black. It uses a soft cotton jersey instead of the standard pique fabric, achieving a natural T-shirt-like feel. The relaxed silhouette features a slightly shorter length, looking balanced whether tucked in or out. The smaller collar creates a clean, elegant impression. White and Navy versions have updated 'Golden Fleece' embroidery colors.