When is the pop-up shop taking place?

The event runs from July 16 (Thu) to July 26 (Sun), 2026.

At OKURA 2F, 20-11 Sarugaku-cho, Shibuya-ku, Tokyo.

What kind of items will be available?

A wide range including apparel and lifestyle goods, featuring in-line items not normally available.

What are the business hours?

Weekdays 11:00–19:00, weekends and holidays 11:00–20:00.

Where can I find updates?

Follow @okura_official on Instagram or visit the brand website.

OKURA to Host PORTER CLASSIC Pop-Up Shop 'PORTER CLASSIC MORE VARIATIONS' (July 16–26)

Published Jul 14, 2026 4:01 AM ・ Updated Jul 13, 2026 9:18 PM ・ 5 min read ・ Source: PR TIMES

OKURA, the flagship store of BLUE BLUE JAPAN, will host a special pop-up shop for PORTER CLASSIC titled 'PORTER CLASSIC MORE VARIATIONS' from July 16 to 26, 2026. The event will feature an extensive lineup, including in-line items not normally available, showcasing the brand’s dedication to 'Made in Japan' and global standards.

OKURA, the flagship store of BLUE BLUE JAPAN, will host a special pop-up shop for PORTER CLASSIC titled 'PORTER CLASSIC MORE VARIATIONS.' Established in 2007 by Katsuyuki Yoshida and Reio Yoshida, PORTER CLASSIC is a brand committed to 'Made in Japan' and the concept of 'global standard.'

Since the brand's inception, OKURA has consistently supported and curated PORTER CLASSIC with care. This pop-up will feature a wide selection of in-line items—ranging from apparel to lifestyle goods—that are not typically available in regular retail. Combined with current in-store offerings, the event will present a rich lineup that fully expresses the brand's unique world.

Don't miss this opportunity to experience the essence of PORTER CLASSIC.

Dates: July 16 (Thu) – July 26 (Sun), 2026

Location: 2F OKURA / BLUE BLUE JAPAN Flagship Store

Address: 20-11 Sarugaku-cho, Shibuya-ku, Tokyo

Business Hours: Weekdays 11:00–19:00 / Weekends & Holidays 11:00–20:00

TEL: 03-3461-8511

Shop Information: https://www.hrm-eshop.com/blog/store/sokr/

【PORTER CLASSIC】 Founded in 2007 by Katsuyuki Yoshida and Reio Yoshida.

A brand rooted in 'Made in Japan' and the philosophy of 'global standard.' PORTER CLASSIC blends tradition, antithesis, performing arts culture, and artisanal craftsmanship to create timeless pieces meant to be cherished by future generations, even by grandchildren.

【OKURA】

Opened in Daikanyama in April 1993, OKURA evokes the atmosphere of a traditional Japanese 'kura' (storehouse). As the flagship store for the original brand BLUE BLUE JAPAN, it presents a unique world through indigo-centered Japanese-inspired products and in-store displays that reflect Japan's rich seasonal changes.

The latest updates are shared via the official Instagram. Please follow for more.

OKURA

BLUE BLUE JAPAN

【OKURA Related Sites】

・Brand Website: https://www.hrm-eshop.com/bluebluejapan

(※ Link: SEILIN ONLINE SHOP)

・Official Instagram:

@okura_official (https://www.instagram.com/okura_official/)

@blue_blue_japan (https://www.instagram.com/blue_blue_japan/)

【Press Inquiries】

Seilin Company Ltd. Press

Email: [email protected]

【Official Sites & SNS】

Corporate Site / Instagram / LINE / Facebook

FACT BOX

Source: PR TIMES
Category: Event
Products / services: PORTER CLASSIC MORE VARIATIONS

OKURA to Host PORTER CLASSIC Pop-Up Shop 'PORTER CLASSIC MORE VARIATIONS' (July 16–26)

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