How does Scentdays AURA work?

AURA works in three steps: SENSE (gathers real-time data from smartphone sensors and health data like heart rate, steps, and sleep quality), UNDERSTAND (analyzes calendar, weather, time, and other permitted data sources), and DELIVER (autonomously decides and dispenses the optimal scent, intensity, and timing).

What kind of data does AURA use?

AURA uses data from smartphone sensors (e.g., for steps, activity), health data (e.g., heart rate, sleep quality), calendar information, weather data, and time of day. Users can permit additional data sources to improve accuracy.

What is the 'Agent-to-Agent' (A2A) era mentioned in the press release?

The A2A era refers to a future where AI agents can autonomously perform tasks and collaborate with other AI agents. Horizon positions AURA as a pioneer in scent distribution within this evolving AI landscape.

What are the benefits of using Scentdays AURA?

Scentdays AURA aims to enhance user well-being by providing personalized scent experiences, such as relaxing scents upon returning home or focus-enhancing scents during work, all delivered automatically without user intervention.

Horizon Announces Scentdays AURA, an AI Agent for Scents

Q: What is Scentdays AURA?

Scentdays AURA is the world's first scent AI agent integrated into Horizon's digital scent distribution platform, Scentdays. It autonomously analyzes user data to determine and dispense the most suitable scent at the right time.

Published Mar 31, 2026 4:28 AM ・ Updated Jun 28, 2026 6:43 PM ・ 5 min read ・ Source: PR TIMES

Horizon announces "Scentdays AURA," which automatically dispenses optimal scents using AI.

Horizon Co., Ltd. (Shibuya-ku, Tokyo, Representative Director: Ni-en-tsuo Tsai) today announced the integration of the world's first scent AI agent, "Scentdays AURA" (hereinafter referred to as "AURA"), into its digital scent distribution platform "Scentdays."

AURA is an AI agent that autonomously determines and dispenses the most suitable scent for a user by analyzing their health data, calendar, and environmental sensors in real-time. Horizon is pioneering the implementation of AI agents in the unexplored territory of "digital scent distribution." Scentdays AURA: The AI Agent for Scents

A Quiet Intelligence Watching Over Your Day. What is Scentdays AURA? AURA is an AI agent that stays close to your life. Steps, schedules, heart rate, weather. It quietly reads all data and automatically delivers the scent most suitable for you right now.

01 SENSE — Feeling You Heart rate, steps, activity level, sleep quality. It precisely grasps your current state by acquiring data from eight smartphone sensors and health care data in real-time.

02 UNDERSTAND — Understanding You Calendar, weather, time of day, social media. The more data sources you permit, the more accurate AURA's suggestions become.

03 DELIVER — Delivering to You The AI makes a comprehensive judgment and autonomously determines the optimal scent, intensity, and timing. From relaxing scents upon returning home to focus-enhancing scents during work. Scents are delivered without you having to do anything.

For example, imagine this kind of evening. The moment you return home, even before opening the door, the agent has finished analyzing your emotional trajectory for the day. The tension from consecutive meetings, the fatigue from your commute, the small sense of accomplishment reached in the afternoon. AURA quietly awaits, ready to deliver the scent most appropriate for "you tonight," integrating all of these. Scentdays AURA: The AI Agent for Scents

AURA will be the Pioneer of Scents in the Agent-to-Agent Era The era of "Agent-to-Agent" (A2A), where AI agents autonomously perform tasks and further collaborate with other agents, is inevitably coming.

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Source: PR TIMES
Category: News

Horizon Announces Scentdays AURA, an AI Agent for Scents

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