Japan-born Global Group &TEAM to Hold First VR Concert '&TEAM VR CONCERT BOUNDLESS' Across 15 Global Cities Starting June 26 (Friday)

Japan-born global group &TEAM has announced its first-ever VR concert, '&TEAM VR CONCERT BOUNDLESS.' The event will begin simultaneous screenings on Friday, June 26, across 15 cities in Japan and overseas. In Japan, screenings will take place at 8 locations nationwide (Tokyo, Hyogo, Aichi, Fukuoka, Osaka, Hiroshima, Kanagawa, Miyagi), and overseas in 7 cities (Seoul, Taipei, Kaohsiung, Macau, Hong Kong, Singapore, Bangkok). The 8 Japanese screening locations represent the largest scale for a HYBE MUSIC GROUP artist's VR concert to date, with Hyogo, Hiroshima, and Miyagi hosting such an event for the first time.

This experience, viewed by wearing a VR headset in a cinema seat, offers a 'special concert experience just for you and &TEAM,' with a different appeal from a live concert.

&TEAM achieved their third consecutive million-seller with their 3rd EP 'We on Fire,' released in April 2026. Furthermore, they became the first Japanese boy group to chart on the US Billboard main album chart 'Billboard 200,' accomplishing numerous feats. Riding this momentum, they are currently on their largest-ever Asia tour, '2026 &TEAM CONCERT TOUR 'BLAZE THE WAY',' rapidly increasing their global presence.

'&TEAM VR CONCERT BOUNDLESS' is &TEAM's first VR project, a 'Cinematic VR Concert' that represents a significant evolution in quality and production from conventional VR concerts. It reproduces the overwhelming performances of the group, dubbed the 'perfect stage elite group,' in VR space using the latest technology.

The story begins with &TEAM, captured by a mysterious organization and confined in a secret laboratory, awakening their irrepressible instincts and deciding to escape. It depicts the group meeting LUNÉ (the fan name) in the city's shadows and quietly regaining their lost selves. The narrative progresses through 'Back to Life,' which awakens wild instincts, and 'We on Fire,' where the wolves' energy burns fiercely, culminating in 'BUZZ LOVE,' delivered to LUNÉ as they finally recover their memories and emotions. In this boundless world, the story begins after the escape, where moments of 'freedom' and 'connection' are completed for the first time in a place where boundaries have disappeared.

To portray this dramatic story, significant quality improvements were made in three areas: sound, acting, and art. A new score was created for this project, with actual performances recorded directly for the first time. Combined with the cinema's sound system, this achieves an overwhelming sense of presence, as if sitting in the best seat at a real live venue. Members also took on their first long-form voice acting for the narration driving the cinematic storytelling, maximizing immersion. For the art, original props were meticulously crafted to match &TEAM's story and visuals, constructing a world that transcends the boundary between reality and the virtual.

The concert also features fan-participatory interactive effects that have been highly popular in previous VR concerts. These include a function to recognize the user's hand via the VR headset to wave a 'light stick,' an effect where hand-made hearts fly into the content, and a branching effect where the story changes based on selecting a favorite member from the nine. These features allow fans to realistically experience a stage that responds to their emotions, providing a unique musical experience of being bathed in the performance of the 'perfect stage elite group' at zero distance.

By wearing VR headsets installed in cinema seats, viewers can enjoy an immersive experience with 12K high-definition video and high-quality audio from the cinema's 7.1ch sound system. The appeal lies in the overwhelming power of the artists approaching to a 'closer-than-front-row' distance and an unparalleled sense of immersion, as if performing just for you in a realistically recreated virtual space.

'&TEAM VR CONCERT BOUNDLESS' is produced by AMAZE, a company with proven expertise in producing and distributing VR concerts for numerous global artists, including K-Pop acts. AMAZE's VR concerts are technology-driven content that uses special VR filming of actual artists (not CGI) to realistically recreate their body proportions and appearance. By editing hyper-realistic 8K live-action footage using proprietary technologies like an Unreal Engine-based VFX module and AI Super Resolution, they deliver overwhelming 12K realism.

HYBE JAPAN has positioned 2026 as the 'next stage for full-scale business' for its VR concert business, which has gained support since its launch in 2024, and is promoting the year-long project 'HYBE JAPAN VR NEXT STAGE 2026.' Backed by the solid achievement of over 99% customer satisfaction in previous VR concerts, the company is expanding its lineup to a record high in 2026. Starting with LE SSERAFIM, followed by TWS as the second act, and now &TEAM as the third, more notable artists are scheduled to appear. Furthermore, as a symbol of this next stage, screening locations have been expanded. This time, a record 8 domestic locations, including Hyogo, Hiroshima, and Miyagi, have been achieved. The goal is to deliver cutting-edge concert entertainment to more people and present a new standard for enjoying music.