At "Jyo-han-kei," a specialty restaurant for Jigoku Mushi (hell steaming) cuisine located within "Hyotan Onsen" (operated by Younet Co., Ltd.) in Kannawa, Beppu City, Oita Prefecture, the best-selling item is currently a hamburg steak. The "Steamed Hamburg Steak," released on June 16, 2026, is prepared not by grilling but by steaming with high-temperature steam from the hot spring source. It became Jyo-han-kei's No. 1 popular menu item upon its release. The price is 600 yen.
Why is Hamburg Steak the Best Seller at a Hot Spring Resort?
The reason customers visiting for the hot springs invariably order it is the unique preparation method specific to this region. The steamed hamburg steak is made using "Jigoku Mushi," a traditional method in Beppu and Kannawa, which involves steaming with hot spring vapor. Steaming instead of grilling removes excess fat while creating a fluffy, light texture. The unexpectedness of a "hamburg steak without grill marks" and the gentle flavor unique to steamed dishes have captured the hearts of many customers.
Became Jyo-han-kei's No. 1 Popular Menu Item Upon Release
Since its release on June 16, the steamed hamburg steak has been Jyo-han-kei's most popular menu item. (Note: Including sales figures like "X meals sold within X days of release" would provide further evidence of its popularity and serve as a strong headline). Its affordable price of 600 yen is also a reason why it's chosen by a wide range of customers.
Sales Overview
Product Name: Steamed Hamburg Steak Release Date: June 16, 2026 Price: 600 yen Serving Location: "Jyo-han-kei (Specialty Restaurant for Jigoku Mushi Cuisine)" within Hyotan Onsen
Enjoy a Freshly Steamed Dish After Your Hot Spring Bath
Jyo-han-kei is a specialty restaurant where you can savor Jigoku Mushi cuisine steamed with hot spring vapor. Enjoying a freshly steamed dish after a hot spring bath is a unique way to experience Beppu's day-use hot springs, a plan only possible at a facility with 100% natural hot spring water.
Media Invitation (For Reporters)
We welcome interviews and photo opportunities of the cooking process using hot spring steam, the steamed hamburg steak, and the interior of Jyo-han-kei. We are also available for interviews with management. We welcome coverage from angles such as "Why Hamburg Steak is Popular at a Hot Spring Resort," "A New Hamburg Steak Steamed, Not Grilled," and "The Jigoku Mushi Culture of Beppu and Kannawa." Please contact us at the details below to arrange a date.
【Facility Overview】
Facility Strengths: 100 years since founding in the Taisho era, 100% natural hot spring water (continuously flowing) / First hot spring facility to receive Michelin Green Guide's highest rating for the 7th time, and 3 stars for 14 consecutive years (our research). Facility Name: Hyotan Onsen Address: 159-2 Kannawa, Beppu City, Oita Prefecture Business Hours: 9:00 AM - 1:00 AM (Last reception 12:00 AM) Special Page: https://www.hyotan-onsen.com Phone Number: 0977-66-0527 Contact: Daiki Tanaka, Managing Director, Marketing Department
Company Overview: Younet Co., Ltd. (Representative: Hitoshi Tanaka / Established: June 1962 / Capital: 30 million yen)
FACT BOX
- Source: PR TIMES
- Category: 商品情報