Hyundai N Launches Support Campaign for 'Hyundai Shell Mobis World Rally Team' with J SPORTS

Hyundai Mobility Japan Co., Ltd. (hereinafter 'Hyundai') will launch the 'Hyundai N x J SPORTS Support Collaboration Campaign' on Wednesday, May 27, 2026, in partnership with sports broadcaster J SPORTS, to support the 'Hyundai Shell Mobis World Rally Team' competing in the FIA World Rally Championship (WRC) alongside Japanese fans. In this campaign, in conjunction with J SPORTS' related programs and broadcasts, HMJ Motorsport Ambassador Maaya Orido will share highlights of the WRC through on-site reporting and SNS content. Additionally, those who meet the application requirements will be entered into a lottery to win official merchandise signed by the drivers. Since announcing its entry into the WRC in 2012, Hyundai has continued its competitive activities, winning consecutive WRC Manufacturers' titles in 2019 and 2020, and the WRC Drivers' title in 2024, building a track record on the world's premier stage. The company is advancing efforts to connect the knowledge gained from such motorsports to the development of production vehicles and brand experiences. HMJ Motorsport Ambassador Maaya Orido is scheduled to appear on 'Forum8 Rally Japan 2026,' which is scheduled to be broadcast on Thursday, May 28, 2026. Through on-site reporting in the program and related content, she will introduce WRC viewing points and the team's challenges in an easy-to-understand manner. In addition, Hyundai Mobility Japan Motorsport's official SNS (Instagram/X) will sequentially release on-site content such as ride-along experiences and stage coverage, connecting broadcast viewing to campaign participation.