[World First] 'UNIPLEX' Texture-Improving Hair Care for 'Stiff, Thick, Damaged Hair' Launches June 16. Turn Heat from Dryers and Irons into an Ally for Soft, Glossy Hair

I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka) is launching the hair-bonding concept brand 'UNIPLEX' and releasing shampoo, treatment, and hair mask. Product Names: UNIPLEX Bond Melty Light Shampoo/Treatment, UNIPLEX Bond Melty Repair Hair Mask. Launch Date/Distribution: Pre-orders on EC malls from June 8, 2026; in-store at Loft nationwide from June 16, 2026. Development Background: The 'negative loop' where excessive care makes hair stiff. Heat damage from dryers and irons used to create ideal styles, and the excessive accumulation of care ingredients, cause hair to become stiff and coarse. Japanese hair tends to be thick and feel stiff. UNIPLEX adopts a 'Bond Treatment Formula' that repairs internal damage and 'Heat Reactive Ingredients' that use heat to soften hair. It repairs stiff hair to the core, leading to 'smooth, glossy, and soft hair' that is light yet manageable. Product Features: [1] World's first next-generation 'Bond Treatment Formula' based on bonding concepts. Combines pseudo-human keratin, dimaleic acid, and guanylcysteine to repair internal damage. [2] Turn heat from hair irons into an ally for softer texture. Contains 'Heat Reactive Ingredients' that react to heat from dryers and irons, providing softness and gloss every time heat is applied. [3] Fresh and soft 'Sheer Neroli & Jasmine' scent. Prices: Shampoo/Treatment 1,870 yen each, Hair Mask 1,870 yen (tax included).