Imabari Towel Specialty Store 'Iori' Opens 'Kids-First' Accommodation 'Iori Family Villa Dogo Yunomachi' in Dogo Onsen

Iori Co., Ltd. (Headquarters: Matsuyama, Ehime; President: Yuji Murakami), operator of the Imabari towel specialty store 'Iori,' has opened a 'kids-first' accommodation called 'Iori Family Villa Dogo Yunomachi' in the Matsuyama/Dogo area and has begun accepting reservations via Airbnb. Concept: A place that gently embraces little travelers. Daily life with children aged 0-3 is precious and demanding. Iori Family Villa is designed to turn these moments into cherished memories with spacious areas and thoughtful details. Features: 1. Unmanned check-in for immediate access. 2. Spacious entrance and walk-in closet for strollers and luggage. 3. Tatami-floored rooms and cushioned walls for safety. 4. Minimalist design with no hazardous items within reach. 5. Playful elements like slides and projectors. 6. Comprehensive baby items including bottle dryers and high chairs. Additional Value: Kitchen and laundry facilities for a 'living-like' stay, private Oku-Dogo hot spring experience, and high-quality Imabari towels provided by Iori.