A survey of 1,000 men and women aged 20-59 conducted by iBridge Co., Ltd. explored perceptions of theme parks. The results showed that while Tokyo Disneyland is the dominant leader in satisfaction (32.5%), 94.1% of those who have never visited have no desire to go. Ghibli Park emerged as the most anticipated park people want to visit in the future (14.6%), particularly among women in their 30s. Universal Studios Japan (USJ) demonstrated a unique strength, appealing to both experienced visitors who have been to Disney parks and those who have not. The survey also highlighted differing preferences between genders: women prioritize atmosphere and character experiences, while men slightly favor attractions. Furthermore, age plays a crucial role, with theme park visits becoming more of a distant memory for older generations, while one-third of people in their 20s identify as a 'completely indoor' group with no interest in such facilities.
FACT BOX
- Source: PR TIMES
- Category: Survey Report