Italian Chamber of Commerce in Japan Hosts Italia, amore mio! 2026: Transmitting Italian Passion from Roppongi Hills, Tokyo!

Over 40,000 Visitors at Roppongi Hills! Two Days Radiantly Colored in Italian Hues, Transmitting Italian Passion!

"Italia, amore mio!" Transmitting Italian Passion in Tokyo on the Occasion of the 10th Anniversary and the 160th Anniversary of Japan-Italy Friendship Tokyo, June 7, 2026 – "Italia, amore mio! 2026," Japan's largest Italian festival hosted by the Italian Chamber of Commerce in Japan (ICCJ), has successfully concluded. Held over two days, June 6th and 7th, at Roppongi Hills in Tokyo, the event offered a diverse program allowing visitors to experience the charm of Italy through music, food, and lifestyle, drawing a crowd of approximately 40,000 attendees.

A Grand Gathering of "Made in Italy" Brands: A Diverse Program to Experience Italian Appeal This year's 10th anniversary edition held special significance, coinciding with the historic milestone of the 160th anniversary of diplomatic relations between Italy and Japan. The formal relationship between the two countries began with the "Treaty of Amity and Commerce between Italy and Japan" signed on August 25, 1866, followed by deepening exchanges in politics, culture, and economy, evolving into a "Strategic Partnership" in January 2023.

ARI NO MAMA & MOSHI MOSHI SUPPLÌ

"Pallini Limoncello": A world-renowned lemon liqueur from an established Italian manufacturer founded in 1875.

"Parmigiano Reggiano Consortium": Known as the King of Italian Cheeses.

"Peroni Nastro Azzurro": A globally recognized premium Italian beer, born in Rome, Italy, in 1963.

Throughout the two days, the venue showcased the allure of "Made in Italy." Visitors enjoyed cooking shows, savored representative Italian dishes such as pizza, gelato, pasta, and supplì, and indulged in authentic Italian food culture accompanied by Italian wines and spritzes. The "Parmigiano Reggiano Consortium," known as the King of Italian Cheeses, also participated, offering a space to enjoy the genuine taste of cheese. Numerous popular Italian brands exhibited, creating a vibrant atmosphere characteristic of Italy and providing an opportunity to experience the Italian lifestyle.

Elisa Chana Cecchetti: An Italian artist and architect based in Tokyo.

As this year marks the 160th anniversary of Japan-Italy diplomatic relations, Italy's leading luxury car brands with roots in the Emilia-Romagna region, known as Italy's "Motor Valley" – Ferrari, Maserati, and Lamborghini – participated. Their stunning display of the latest models, exuding a unique presence, captivated many. The Italian motorcycle brand bimota, headquartered in Rimini, Emilia-Romagna, was also exhibited.

Maserati MCPURA Cielo

Lamborghini Temerario

bimota TESI H2 TERA

Furthermore, "Vetrina Toscana," a tourism project for food and wine promoted by the Tuscany Region and the Tuscan Chambers of Commerce Union, was featured. This project is developed in collaboration with the Tuscany Tourism Promotion Agency and Fondazione Sistema Toscana.

"Vetrina Toscana": A food and wine tourism project promoted by the Tuscany Region and the Tuscan Chambers of Commerce Union.

Following the success of the 2025 Osaka-Kansai Expo Italian Pavilion, this year's "Italia, amore mio!" served as an opportunity to reaffirm the strong bond between the two nations. This festival continues to enhance its presence as a symbolic event that persistently broadcasts deep affection for Italy from the heart of Tokyo. As the Italian Chamber of Commerce in Japan concludes its 10-year journey, it now moves forward towards the next future.

[Event Overview]

"Italia, amore mio! (Italy, My Love) 2026" hosted by the Italian Chamber of Commerce in Japan Date: Saturday, June 6, 2026 – Sunday, June 7, 2026 (10:00 - 20:00) Venue: Roppongi Hills, Tokyo (6-10-1 Roppongi, Minato-ku, Tokyo) Organizer: Italian Chamber of Commerce in Japan Supporters: Embassy of Italy in Japan, Ministry of Foreign Affairs, Minato Ward Media Partner: Inter FM897 Official Event Website: https://italia-amore-mio.com

Sponsors (in no particular order): Automobili Lamborghini Japan Maserati Japan Ltd. Ferrari Japan Inc. Asahi Beer Co., Ltd. MSC Cruises Japan Co., Ltd. Parmigiano Reggiano Consortium Kawasaki Motors Japan Ltd. (bimota Japan General Distributor) Parma Calcio 1913 Bialetti Japan Co., Ltd. Cycleurope Japan Co., Ltd. (BIANCHI Japan) Enomoto Co., Ltd. Sanwa Trading Co., Ltd. (RUDY PROFUMI Japan General Agent) CENTOTRENTA Inc. ITA Airways, ENIT S.P.A. TechTite Co., Ltd. (SMEG Japan General Agent) ZEFIRO JAPAN Co., Ltd. Monte Bussan Co., Ltd. Nichibutsu Trading Co., Ltd. Ferrero Japan K.K. Pirelli Japan Co., Ltd. Kitakyushu City / Inaka-an Co., Ltd., Yomiuri Telecasting Corporation CAMPARI JAPAN Co., Ltd., COMITES FUJI (Italian Women's Association in Japan)