Announcement of "Home Interior Awareness Survey 2026" Results: Approximately 70% Have Felt Unhappy with Their Home Interior and Unwilling to Invite Guests. About 65% Consider Environmental Impact When Choosing Interior Decor.

Ichijo Komuten Co., Ltd. (President: Katsuhiko Makino) conducted the "Home Interior Awareness Survey 2026" targeting 2,930 men and women nationwide. Furthermore, comments on the survey results were provided by Mr. Atsushi Minakami, Senior Researcher at the Living Culture Research Institute of RoomClip Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Masahiko Takashige), which operates "RoomClip" (https://roomclip.jp/), one of Japan's largest social platforms specializing in the field of living environments.

"Home Interior Awareness Survey 2026" Summary

Approximately 30% are particular about their interior.

The most focused-on area for interior design is "Living Room." The specific point of focus in that area is "Color and Taste."

"Natural" was the top-ranked ideal interior taste across all age groups.

Approximately 70% feel unwilling to invite people to their homes because they are not satisfied with their current interior.

Approximately 70% feel they have not achieved their ideal interior taste.

The area where people feel they are least able to achieve their ideal interior taste is "Living Room." The primary reason for feeling that the interior taste is "different from ideal" is "the appearance of everyday life."

Approximately 30% rated their interior satisfaction as "40 points or less."

The top reference for choosing interior decor is "Instagram."

The most important factor for the overall room atmosphere is "being calm and relaxed."

The most important factor when choosing furniture and interior decor is "ease of use and functionality."

Approximately 65% consider environmental impact when choosing interior decor.

Approximately 56% have experience using or intend to use AI for interior consultations and simulations. The top use of AI (Artificial Intelligence) is "simulation of room layout (furniture placement)."

≪Comments from Mr. Atsushi Minakami, Senior Researcher, Living Culture Research Institute, RoomClip Inc.≫

"Learn from Real Examples, Make it Your Own with AI"

AI is now transforming all aspects of society. How about in home building? What stood out this year was the positive attitude towards AI utilization. About 60% expressed interest, with "layout simulation" and "generation of ideal images" ranking high. The former reflects a cautiousness of "not wanting to make mistakes," while the latter reveals an aspiration of "wanting to be like this." Interestingly, on RoomClip, the number of times users search for real examples per person is actually increasing. The more they envision their ideal with AI, the more they likely want to see reference examples. Drawing, then searching, then redrawing. In this way, home building may have begun to enter a new phase of deeper consideration.

Mr. Atsushi Minakami

Approximately 30% are particular about their home interior.

When asked "To what extent are you particular about your home interior?", combining the responses of "Very particular" (6.6%) and "Particular" (28.1%), approximately 30% of people were found to be particular about their home interior. (Figure 1)

The most focused-on area for interior design in the home is "Living Room."

The specific point of focus in that area is "Color and Taste."

When 1,016 people who answered "Very particular" or "Particular" about their home interior were asked about the area they are most particular about, over half responded "Living Room." (Figure 2)

Furthermore, when asked about the specific points of focus in that area, "Color and Taste" was the most frequent answer, with 42.6% of respondents choosing it. (Figure 3)

"Natural" was the top-ranked ideal interior taste across all age groups.

When asked "What is your ideal interior taste for your home?", the answer "Natural" was the most common across all age groups, with over 40% in each category. (Figure 4)

*Options: Natural / Nordic / Simple / Modern / Japanese Modern / Hotel-like / Cafe-style / Monotone / Japandi / Resort-style / Vintage / Antique / Japanese / West Coast / Elegant / Korean-style / Country / Industrial / Mid-century / Asian / Brooklyn / Tribal / Not particularly / Other

Approximately 70% feel unwilling to invite people to their homes because they are not satisfied with their current interior.

When asked "Do you ever feel unwilling to invite people to your home because you are not satisfied with your home interior?", combining the responses of "Often" (32.6%) and "Sometimes" (36.5%), approximately 70% of people have experienced feeling unwilling to invite guests due to their home interior. (Figure 5)

Approximately 70% feel they have not achieved their ideal interior taste.

When asked "Have you achieved your ideal interior taste with your current home interior?", combining the responses of "Have not achieved" (35.9%) and "(With many compromises) Rather have not achieved" (31.2%), approximately 70% have not achieved their ideal taste. (Figure 6)

The area where people feel they are least able to achieve their ideal interior taste is "Living Room." The primary reason for feeling that the interior taste is "different from ideal" is "the appearance of everyday life."

When asked "Which area in your home do you feel is least able to achieve your ideal interior taste?", the results were: 1st place "Living Room" (34.6%), 2nd place "Entrance" (12.7%), 3rd place "Kitchen" (11.2%). (Figure 7)

Furthermore, when asked for the reasons why the interior feels different from ideal, the most frequent answer was "the appearance of everyday life" at 57.1%, followed by "too many items and not tidy" at 49.9%. (Figure 8)

Approximately 30% rated their interior satisfaction as "40 points or less," with "60 points" being the most common score.

When asked to rate their satisfaction with their home interior on a scale, "60 points" was the most common answer at 23.4%, and approximately 30% of respondents answered "40 points or less." (Figure 9)

The top reference for choosing interior decor is "Instagram."

When asked "What do you refer to when choosing interior decor?", "Instagram" was the most frequent answer with 42.1% of respondents. "YouTube" (27.6%) and "Magazines" (26.3%) followed. (Figure 10)

The most important factor for the overall room atmosphere is "being calm and relaxed."

When asked "What is important for the overall room atmosphere when considering your ideal interior?", "being calm and relaxed" was the most frequent answer with 54.5% of respondents. "Simple and tidy" (44.3%) and "bright and open" (39.6%) followed. (Figure 11)

The most important factor when choosing furniture and interior decor is "ease of use and functionality."

When asked "What is important when choosing furniture and interior decor for your home?", "ease of use and functionality" was the most frequent answer with 66.8% of respondents. "Easy to clean and maintain" (48.1%) and "design" (33.7%) followed. (Figure 12)

Approximately 65% consider environmental impact when choosing interior decor.

When asked "When choosing interior decor, do you consider environmental impact, such as choosing long-lasting items or natural/recycled materials?", combining the responses of "Very conscious" (16.5%) and "Somewhat conscious" (48.7%), approximately 65% of people were found to be conscious of environmental impact. (Figure 13)

Approximately 56% have experience using or intend to use AI for interior consultations and simulations.

The top use of AI (Artificial Intelligence) is "simulation of room layout (furniture placement)."

When asked "Have you ever used AI (Artificial Intelligence) for home interior consultations or simulations?", 11.4% of respondents answered "Have used." "Would like to use but have not yet" was answered by 44.5%, bringing the total of those who have already used it and those who are positive about future use to approximately 56%. (Figure 14)

Furthermore, when asked how they used AI among the 335 respondents who answered they had used it, "simulation of room layout (furniture placement)" was the most frequent answer at 54.6%. "Generation of ideal interior images (concept creation)" (36.1%) and "color advice" (26.0%) followed. (Figure 15)

Survey Overview

Survey Method: Online Questionnaire

Survey Period: May 9, 2026 (Sat) - May 17, 2026 (Sun)

Target Audience: Men and women nationwide

Valid Responses: 2,930 samples

Respondents: 1,819 women, 1,111 men

Ages: 7 individuals under 20, 371 in their 20s, 1,014 in their 30s, 705 in their 40s, 534 in their 50s, 239 in their 60s, 60 in their 70s and above.

*Percentages may not add up to 100 due to rounding to the second decimal place.

≪For Reference≫

This survey highlighted the "gap between consumers' ideals and reality." The ideal interior taste across all age groups was "Natural," and "Nordic style" also ranked high across all generations.

On the other hand, approximately 70% of people have not achieved their ideal taste in their current homes, indicating that many consumers have a gap between the living space they envision and reality.

Ichijo Komuten has launched "Naturia," a new product with a Nordic concept, which is popular for its ideal interior taste, nationwide starting July 1, 2026.

"Naturia" proposes four Nordic styles that enjoy the life and design of Northern Europe and its rich scenes, and it is a custom-built house using frame and panel construction, offering high insulation performance through double external and internal insulation, while valuing the gentleness and simplicity of nature.

Naturia: https://ichijo.jp/lineup/naturia/

Himmel | Modern Nordic

Glädje | Scandinavian Style

Hytte | Natural

Aino | Japandi

Data from past surveys on living can be viewed on the following site.

"Kurashi Ii Koto Survey"

URL: https://ichijo.jp/research/