[Hakone Ichinoyu] Launch of New 'Senior Plan' for Travelers Including Those 60 and Over, Emphasizing 'Just Right Amount' Over Quantity

Ichinoyu Co., Ltd. (Headquarters: Hakone-machi, Ashigarashimo-gun, Kanagawa Prefecture) will begin accepting reservations for a new accommodation plan, the "Senior Plan," starting Saturday, April 11, 2026. This plan reduces the volume of dinner and replaces the famous simmered splendid alfonsino with a three-kind sashimi platter. It is available if at least one person in the group is 60 years or older, making it an ideal plan for three-generation family trips to show appreciation to parents.

Background: Eliminating the "Guilt of Leaving Behind Inn Feasts" One of the joys of a hot spring inn is the food, but we have received feedback from senior guests saying, "I feel bad leaving food behind because there are too many dishes," and "I want to enjoy something a little lighter than simmered fish." Therefore, Ichinoyu focused on the "just right" amount that can be deliciously finished to the end, rather than the large volume. We deliberately removed the famous whole simmered splendid alfonsino and changed it to a three-kind sashimi platter, revising the dinner content to be comfortably enjoyable. While reducing the burden after eating, the joy of dining unique to hot spring trips is firmly retained. This plan is an initiative that leads to both improved customer satisfaction and food loss reduction.

3 Features of the Plan 1. From simmered splendid alfonsino to a refreshing "three-kind sashimi platter" Instead of the whole simmered splendid alfonsino offered in the regular plan, we prepared a refreshing three-kind sashimi platter. It is a senior-friendly dinner content emphasizing "not too much volume" and "deliciously edible to the end."

2. Applicable to the entire group if even 1 person is 60 or older. Ideal for senior trips or treating parents This plan is available to all accompanying family members if at least one person in the staying group is 60 years or older. It is suitable not only for couples and friends traveling together, but also for family trips to treat parents or three-generation trips, with the thought "I want my parents to comfortably enjoy a hot spring inn."

3. Carefree Hakone trip at an affordable price By reviewing the ingredient composition, we achieved a more affordable price setting than the regular plan. We propose a Hakone stay tailored to each person's way of enjoying the trip, such as using the saved money to enjoy souvenirs or relaxing on consecutive nights.

Plan Overview Sales start: Saturday, April 11, 2026 to Thursday, July 30, 2026 Eligible stay period: Wednesday, May 6, 2026 to Friday, July 31, 2026 Target facilities: All Ichinoyu Group stores (ICHI-VILLA CROSSROA...