A Limited Collection Filled with the Charm of Winnie the Pooh, All 41 Types* Lineup Released on Honey Day, July 31 (Fri)

Lifestyle brand 'Afternoon Tea LIVING' will release a limited collection featuring designs of 'Winnie the Pooh' on Friday, July 31, 2026, at Afternoon Tea LIVING stores nationwide and its official online store, in anticipation of Honey Day on August 3.

Tea cozy \2,750, Teapot \3,850, Mug cup \1,980

This collection features gentle and warm watercolor illustrations, as well as vintage art that captures a scene from a story, and iconic Winnie the Pooh designs. The lineup includes practical, everyday items that fit into your daily life, such as mug cups and teapots that look like honey is about to drip from them, and aprons that parents and children can coordinate. Additionally, a campaign will be held where customers who spend \1,650 or more (tax included) will receive a 'Honey Day Commemorative Sticker' (not for sale).

*All 41 types include variations.

Click here for details >>

Product List

Tumbler with mascot \4,400, Stainless steel mug \4,400 Bowl \2,640, Mug cup \2,200

Mini pouch with strap \2,640 each, Shopping bag with pouch \2,970

Kids' apron \4,400, Apron \5,500, Folding umbrella for sunny and rainy weather \4,400

Cooler bag M size \2,970, Cooler bag S size \2,640, Hairpin set \2,750, Necklace \2,200

Bandana \1,650, Stainless steel bottle \3,850, Tote bag \2,970 each

T-shirt \4,400 each, Slider pouch \1,100 each *Random item

Pass case with reel \2,970, Compact mirror \1,980, Hair tie \1,980, Pouch \2,420

*All prices include tax.

'Honey Day Commemorative Sticker' Present for Purchasers!

Customers who purchase 'Winnie the Pooh' items from this collection for \1,650 or more (tax included) between Friday, July 31 and Monday, August 3 will receive a 'Honey Day Commemorative Sticker'. The stickers distributed will have different designs each day. Please check them out.

*One sticker per person per transaction.

*At the official online store, only one sticker will be presented per transaction (\1,650 or more including tax).

*The official online store will offer only one type of sticker, which differs from the designs distributed in stores.

*Distribution will end once supplies run out.

About Afternoon Tea LIVING

Under the message 'spice of a day,' we incorporate seasonal and trendy elements into daily life to create a colorful lifestyle.

It is a lifestyle brand that offers opportunities for happiness and adds a little spice to life.

Afternoon Tea LIVING offers a wide range of items, from dining and kitchenware, living room goods, bath items, and stationery to apparel.

Currently, we have approximately 110 stores nationwide and an online store. We will celebrate our 45th anniversary in September 2026.

As a new step, we have adopted the new slogan 'Cherish every ordinary day.' starting in 2026.

We propose a new daily life where everyday life becomes a little richer through ideas and miscellaneous goods.

Afternoon Tea LIVING Brand Site