dentsu Japan Launches New 'AI For Growth 3.0' Strategy and Integrated AI Product Suite

dentsu Japan Group companies (Ignition Point, Dentsu, Dentsu Digital, and Dentsu Soken) have refreshed their unique AI strategy to 'AI For Growth 3.0.' Moving beyond conceptual use, the group has begun implementing and operating multiple specialized AI agents, embedded with years of marketing expertise, directly into corporate business processes. As a core component, they launched the 'AI For Growth Suite' today, an integrated AI product series providing end-to-end support for the marketing process.

AI utilization has shifted to an 'implementation' phase, where general-purpose AI is proving insufficient for driving significant business growth. The new strategy focuses on 'Marketing Specialized AI' to support decision-making and value creation. This is built on the proprietary 'PSDCA model,' which adds 'Simulation' to the traditional PDCA cycle. This model is powered by two engines: the 'Creative Thinking Model' for ideation and the 'People Model' for understanding human values.

'AI For Growth Suite' integrates existing and new AI capabilities to manage workflows from research and strategy to execution and optimization. To support this, Dentsu Soken has established an 'AI Development Center,' and the 'dentsu Japan AI Center,' with 1,000 specialists, leads the implementation. For governance, all systems follow the 'Dentsu Group AI Principles,' ensuring humans make final decisions, supported by risk management from the 'AI Governance Committee.'