IID, Inc. (HQ: Nakano, Tokyo; CEO: Hiroshi Miyagawa) conducted a survey on matching app usage through its media platform 'LiPro (Marriage Hunting).'
### Survey Summary - Most used app: Pairs - Purpose: Approx. 70% seeking serious relationships - Success Rate: Over 70% met someone in person; 1-3 people being the most common number - Relationship Rate: Over 40% entered a relationship - Timeline: Most developed into relationships within 2-3 months - Priority: Brand recognition was the top factor when choosing an app
### Survey Details - Period: Feb 26, 2026 – Mar 16, 2026 - Participants: 406 men and women who used matching apps within the last year - Methodology: Internet survey
### Usage Trends and Success 'Pairs' was the most popular choice for both genders, followed by 'with' and 'Tapple.' While men favored 'Tinder' as their second choice, women preferred 'with.' About 77% of users were looking for serious partners.
Regarding outcomes, 45.6% met 1-3 people, and more than 70% met at least one person. The conversion rate to a relationship was 44.1%, with over 70% of those couples dating within the first three months. This suggests that matching apps are a high-speed channel for finding partners.
### Choice Criteria and Satisfaction Users prioritized 'Brand Recognition' and 'Safety' when selecting an app. The primary benefit cited was 'meeting people I wouldn't usually encounter,' while the top challenge was 'difficulty maintaining message conversations.'
FACT BOX
- Source: PR TIMES
- Category: Survey
- Products / services: with / Tinder