100 Years of 'Thank You' in a Toyama Specialty: 'Mushi' 100th Anniversary 'Mushi 100 Festival' Unveils 17 Collaborative Products with 8 Local Companies

Ikedagofudo Co., Ltd. (Headquarters: Uozu City, Toyama Prefecture; President: Katsuhiko Ikeda), manufacturer and distributor of the anti-itch medication 'Mushi', announces a series of collaborative products with companies across Toyama Prefecture to commemorate the 100th anniversary of 'Mushi' in 2026. The products will be launched in conjunction with the 'Mushi 100 Festival (Mushi Hyakusaisai)', a celebratory event to be held on July 25 (Sat) and 26 (Sun), 2026.

'Mushi' has been produced in Toyama since its launch and will mark its 100th anniversary in 2026. To express gratitude, the company has collaborated with eight leading local enterprises to create 17 exclusive commemorative items available nowhere else. From socks and beverages to kamaboko, sake, and even a cast metal wind chime crafted as a traditional craft item, these unique products blend Toyama's craftsmanship with the iconic 'Mushi' brand identity. The items will be sold at affiliated event venues during the festival, with select items also available as prizes in capsule toy machines at the main venue.

Mushi × Umekama

A special 'Mushi Kamaboko' created to celebrate Mushi's 100th anniversary, embodying the spirit of Toyama. Using the local 'fine kamaboko' technique, the shape and pattern are meticulously designed to instantly evoke the image of a 'Mushi tube' upon sight. Umekama, with decades of experience in kamaboko production, prioritizes safety, quality, and deliciousness, while ensuring the product is visually appealing and easy to eat for both children and adults. This delightful and tasty souvenir is perfect for sharing memories of the 'Mushi 100 Festival' with family and friends, sparking conversations at the dinner table.

Mushi S Tube Design Kamaboko

Approx. 6cm × 18.5cm / 80g

Mushi × Country Kitchen

A curry celebrating Mushi's 100th anniversary, where sweetness and richness reach an 'unparalleled' level. This ultimate local recipe features 'shiro-ebi' (white shrimp), the prized gem of Toyama Bay. Achieving Mushi's signature 'red' color in the curry base—normally brown—was a challenge. The final product balances flavor with mild spiciness, allowing the delicate umami of shiro-ebi to shine gently. Packaged in a commemorative box featuring 'Mushi THANKS 100th', this is a special item meant to spark conversations with family and friends over the question: 'Why curry and Mushi?'

Mushi-Exclusive Original Recipe Retort Shiroebi Curry

160g

*This product is not an external medicinal product. It is a retort curry.

Mushi × GoShu Pharmaceutical

A collaboration with a long-established Toyama manufacturer that has been producing bath products since 1955. This single-use bath salt is themed around 'bathing in the 100th anniversary.' Designed to help relax in the bathtub after a long day, it leaves the skin feeling cool and comfortable. Menthol, also found in Mushi S, delivers a gentle, refreshing sensation. The bathwater turns light blue with a fresh peppermint scent. Ideal after outdoor work, commuting, exercise, or to counteract 'summer chill' from air conditioning. A fun summer souvenir enjoyable by the whole family.

Bath Salt 'Mushi Time' (Single Use)

Single use / 25g, Fresh Peppermint Scent

*This product is not an external medicinal product. It is a bath salt.

Mushi × Suke no

Five types of 'Mushi socks you'll want to show off' are introduced under this concept. The 'Mushi S Design Socks,' modeled directly after the Mushi S tube, underwent multiple fine-tuned adjustments in design and color to perfectly match the original packaging without compromising brand identity. The paper packaging, styled like a Mushi S case, includes a personal message from the company president. While playfully expressing the Mushi universe, the socks maintain Suke no's signature comfort. The lineup includes everyday designs with Mushi S embroidery and playful versions with fluorescent Mushi logos, allowing the whole family to enjoy Mushi from their feet up.

Mushi S Design Socks (with case)

Mushi Design Socks (other colors)

Mushi S Design Socks (Adult)

One size fits most (approx. 22–27cm) / No heel

Mushi S Design Socks (Children)

19–24cm / With heel

Tube Embroidered Socks (Men)

25–27cm

Tube Embroidered Socks (Women)

23–25cm

Mushi Mushi Socks (Women)

23–25cm (ankle length)

Mushi × Tonbo Beverage

Introducing 'Mushi Cider' by Tonbo Beverage, with the tagline: 'We've been cooling for 100 years—this time, we've added fizz.' Retaining the signature 'cooling sensation' of Mushi, it's crafted into a sparkling cider using Tonbo's signature Toyama water. Fine-tuned for optimal balance between refreshment and drinkability, the goal is to deliver a distinctly 'Mushi-like' refreshing feeling upon the first sip. The packaging features a retro design commemorating Mushi's 100th anniversary. Enjoy this cool, fizzy drink that blows away summer heat while appreciating its nostalgic design.

Mushi Cider 240mL

Mushi Cider

240mL / Refreshing citrus-flavored carbonated beverage

*This product is a soft drink. It has no efficacy for itching or insect bites.

Mushi × NOSUKE

Collaborating with NOSUKE, a metal casting manufacturer from Takaoka, Toyama, under the theme 'A 100th Summer Accompanied by the Five Senses.' This special wind chime delights the senses—soothing sounds, admired design, and enjoyed fragrance. The brass wind chimes come in three types, featuring current and two past generations of Mushi packaging on the tanzaku (paper strips). Slight differences in pitch between blue and red versions aim to recreate the familiar 'Mushi♪' sound logo from TV commercials, achieved by fine-tuning thickness. Rubbing the tanzaku releases a cool, Mushi-like scent. Colored using Orii's traditional techniques (corrosion & rice bran firing), it's a uniquely Toyama-made item. Also introduced is the 'Mushi Guinomi,' a 100% tin cup shaped like the Mushi S cap enlarged to 2.5 times its size. Faithfully recreating the instantly recognizable cap shape, it's a playful vessel that changes function but not form. The wind chime in brass and the guinomi in tin highlight NOSUKE's craftsmanship that leverages the unique properties of each material.

Mushi Wind Chime (Current & Past Packaging, 3 Types)

Mushi Guinomi (100% Tin)

Mushi Current Packaging Wind Chime

Brass / Bronze color

Mushi Past Packaging Wind Chime Ver.1

Brass / Reddish copper color (circa 1935 packaging)

Mushi Past Packaging Wind Chime Ver.2

Brass / Reddish copper color (circa 1961–1969 packaging)

Mushi Guinomi

100% Tin / Approximately 2.5 times the size of the Mushi S cap

Mushi × Hinodeya Confectionery

Hinodeya Confectionery's flagship product, 'Shiroebi Kikou,' a thin-salt rice cracker made with 'shiroebi' from Toyama Bay and rice from Toyama Prefecture, debuts in a special Mushi collaboration packaging. The packaging features the iconic white and red colors symbolizing 'Mushi,'