[June 26 Tokushima] Why do young people leave Tokushima? Imajina CEO Sekino talks about creating a 'chosen organization' to overcome recruitment difficulties.

Leading branding company, Imajina Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yoshiki Sekino), will host a "Branding Seminar for Business Owners" aimed at executives and managers within Tokushima Prefecture on Friday, June 26, 2026, at JR Hotel Clement Tokushima.

Currently, Tokushima Prefecture faces a serious structural challenge of young people migrating out of the prefecture. This seminar will address "talent retention" and "transformation into a self-driven organization," issues that cannot be resolved merely through job advertisements or wage increases. It will unveil unique methods based on scientific diagnostics (OBPI) in partnership with the University of Cambridge, and the book "Design for Empathy Value," which has sold over 600,000 copies in its series. The seminar will propose concrete strategies for Tokushima's local businesses to overcome recruitment competition with major companies and urban areas, and to nurture the next generation of leaders.

Apply for the June 26 Tokushima Seminar

Social Background: Tokushima Companies' "Labor Shortage" and "Mismatch of Appeal" Tokushima Prefecture sees many young people move to Kansai and Kanto regions for employment, making the securing of a productive age population an urgent task. According to a Teikoku Databank survey, "labor shortage" is a top reason for the bankruptcy and business closure of local companies. Especially in regional cities like Tokushima, the lack of "reasons to be chosen" — beyond just wage disparities — poses a serious management risk.

"We have great technology, but no one comes to work for us," "Young employees don't stay" — against these concerns, what is now needed is not external advertising, but "inner branding" that moves the hearts of employees and turns them into fans of the company.

Why Imajina is Doing This in Tokushima Now Since its founding in New York, Imajina has supported organizational transformation for over 3,000 companies. Our expertise is not just about image improvement.

- Scientific matching of the right person to the right job: Introducing "OBPI" diagnosis, developed in partnership with the University of Cambridge, to discern the essence of individuals across 12 dimensions. - Improving Business EQ: Providing educational programs for managers to acquire emotional intelligence, aimed at improving human relations, which account for 80% of reasons for leaving. - Quantifying understanding of corporate philosophy: Visualizing the unseen penetration of corporate philosophy within the organization, leading employees to become self-driven with pride.

"Tokushima companies have incredible potential. By simply transforming that into words employees can be proud of, organizations can change dramatically."

Representative Yoshiki Sekino will impart management strategies that focus on "people" to accelerate regional revitalization.

Highlights of the Seminar - Unraveling "Youth's True Feelings": Discovering what today's young people truly seek in companies, based on the latest data. - Turning Recruitment Costs into Assets: The mechanism of recruitment revolution through inner branding. - Updating Managers: Communication techniques to break free from "wait-for-instructions" organizations.

Seminar Details Date: Friday, June 26, 2026, 18:00-19:30 (Doors open 17:45) Venue: JR Hotel Clement Tokushima, 3rd Floor, Ryokufu (1-61 Terajimahommachi Nishi, Tokushima City, Tokushima Prefecture) Admission: Free (Pre-registration required) Lecturer: Yoshiki Sekino (Representative Director and President, Imajina Inc.) Details and Application: https://www.imajina.com/seminar/entry/6217

About Imajina Inc. Based on the belief that "brands are created by the employees who work there," Imajina Inc. handles organizational transformation and human resource development centered on inner branding. With a track record of over 3,000 companies, it offers unique methods for permeating corporate philosophy throughout the company.

Contact for this matter: Contact: Minami Aoe TEL: 03-3511-5525 FAX: 03-3511-8228 MAIL: [email protected]