Event Report: Over 1,000 Attendees at Sapporo DXPO Embrace New Talent Development Methods; Imajina's July 10 Seminar in Sapporo Sells Out

Imajina Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yoshiki Sekino), a company specializing in corporate branding and organizational development consulting, held the 'Inner Branding Seminar for Executives' on Friday, July 10, 2026, at TKP Garden City Premium Sapporo Station South Exit.

A large number of attendees participated, many of whom had shown interest at exhibitor booths or seminars during the Sapporo DXPO.

This seminar was planned in response to the overwhelming reception at the 'Sapporo DXPO,' a large-scale exhibition held at Access Sapporo from June 30 to July 3, which attracted approximately 1,000 executives and HR leaders. Registration reached 'full capacity' shortly after opening, and on the day, numerous executives and HR professionals from companies across Hokkaido gathered. The seminar addressed real concerns from business leaders struggling with 'young employees avoiding management roles,' 'ad-hoc management styles,' and 'lack of role models,' presenting scientific and practical solutions to Hokkaido's severe labor shortage (58.3%) and youth outmigration.

Nationwide Seminar Series! Inner Branding Seminar

From Sapporo DXPO to Full House: The Triple Organizational Challenges Facing Local Executives

Currently, 58.3% of companies in Hokkaido face a shortage of full-time employees, with over 5,162 young people annually moving to Honshu. Under these conditions, 63.6% of local companies lack successors or trusted lieutenants, threatening the very survival of businesses. The candid feedback from executives at the Sapporo DXPO revealed not just labor shortages, but deep organizational dysfunction.

Avoidance of Management Roles by Young Employees: Young staff lose career motivation after witnessing senior managers exhausted by excessive workloads.

Proliferation of Ad-Hoc Management: Supervisors rely on past experiences and morale-based guidance without systematic training.

Lack of Role Models: No leaders within the company inspire admiration with the thought, 'I want to become like that person.'

At the July 10 Sapporo seminar, Imajina unveiled a roadmap for 'scientific management'—intentionally building self-driven organizations by eliminating reliance on intuition, experience, and courage (KKD).

Why Do Talented Young Employees Leave Even 'Gentle Workplaces (White Companies)'?

Many regional companies fearing labor shortages resort to superficial improvements like 'reducing overtime' or 'increasing annual holidays' (creating relaxed workplaces). However, this very approach paradoxically leads to early resignation among talented young employees who feel they 'cannot experience personal growth.'

The root cause of turnover is the 'breakdown of the game of telephone' within organizations. Surveys show that only 5% of employees correctly understand and act upon their company's core values. Without shared values as a common evaluation standard, employees subjectively overrate themselves, and proper feedback and true psychological safety cannot function.

World-Class Scientific Approach: The Fusion of 'Cambridge × Harvard'

Imajina has established a scientific approach that does not rely on morale-based philosophies.

Harvard-Style Values Penetration Survey: Quantitatively visualizes organizational bottlenecks to prevent turnover due to misalignment with company values (83% higher among non-aligned employees).

Cambridge Assessment: A diagnostic tool developed in partnership with the University of Cambridge. Through a 190-question assessment, it visualizes employees' psychological traits, EQ scores, and cognitive biases, enabling the creation of one-year personalized development plans based on objective data. By cultivating 'human skills (EQ)' required in the AI era and 'contributive EQ and moral' attitudes that multiply results fivefold through contribution to others, organizations are transformed into self-driven entities.

Summary of the July 10 Sapporo Seminar

Seminar Title: [Full House] Sapporo | July Session Inner Branding Seminar for Executives

Date and Time: Friday, July 10, 2026, 18:00 – 19:30

Venue: Conference Room 7A, TKP Garden City Premium Sapporo Station South Exit

Speaker: Yoshiki Sekino, President and CEO, Imajina Co., Ltd.

Target Audience: Business executives, officers, successors, and HR leaders from companies based in Hokkaido

Participation Benefit: Free individual consultation with Imajina consultants (covering recruitment, education, PR, etc.)

[Company Overview]

Company Name: Imajina Co., Ltd.

Representative: President and CEO Yoshiki Sekino

Address: Burex Kojimachi 3-5-2, Kojimachi, Chiyoda-ku, Tokyo 102-0083

Business Activities: Corporate branding, human resource development support

URL: https://www.imajina.com/

[Inquiries]

Contact: Minami Aoe TEL: 03-3511-5525 FAX: 03-3511-8228 MAIL: [email protected]