ISETAN WAGASHI FES 2026: An Event to Discover "New Wagashi" with a Twist in Appearance and Taste, Held at Isetan Shinjuku Store

Isetan Shinjuku Store will hold "ISETAN WAGASHI FES 2026" at the Food Collection and Food Stage on the B1 floor, bringing together wagashi from 14 brands to coincide with "Wagashi Day" on Tuesday, June 16th. This second iteration of the event centers around the theme of "sculpture," fusing the established techniques passed down through generations with new ideas. Numerous "evolved wagashi" will be presented, boasting not only striking appearances but also profound flavors and a high degree of perfection. "Wagashi Day" originates from the tradition of eating Japanese sweets to pray for good health and fortune. This event will transmit the new charm of "WAGASHI," which evolves with the times while being rooted in Japanese tradition, to the world.

Theme: "Sculpture." Gorgeous appearance and authentic taste backed by tradition.

Collaboration between Wagashi and French Cuisine! Wagashi's Evolution Continues.

<balloon> Foie Gras Imo Kenpi Plain

<balloon> Foie Gras Imo Kenpi Plain (1 piece) ¥880

Located in Yoshida Town, Kochi Prefecture, the restaurant <balloon> presents "Foie Gras Imo Kenpi," a creation that combines Kochi's famous imo kenpi (sweet potato crackers) with French cuisine. These original wagashi are made with house-made imo kenpi, thinly sliced and fried Kochi-grown sweet potatoes, coated in balsamic sauce. This is a special item usually only available as part of a course meal at the restaurant. Enjoy these "evolved" wagashi that, while being Japanese sweets, can also be paired with champagne or wine, offering a unique charm.

Crispy freshly fried okaki with toppings prepared before your eyes!

<Akasaka Kakiyama> Freshly Fried Keicho Cheese Parmigiano Reggiano

<Akasaka Kakiyama> Freshly Fried Keicho Cheese Parmigiano Reggiano (1 box/14 pieces) ¥972 [Isetan Shinjuku Store Exclusive]

This is a crispy, light-textured fried okaki made by frying <Akasaka Kakiyama>'s signature product, "Keicho," in rice oil. You can choose one of three unique flavors, not usually available, to top the Keicho fried fresh in our in-store kitchen. Experience a new sensation of okaki crafted with meticulous attention.

Fluffy Cotton Candy with Adorable Packaging

<Ginza Kuya Sora-iro> Watagumo (Cotton Cloud) *Images from left: "Azuki Milk," "Azuki Kinako," "Azuki Matcha"

<Ginza Kuya Sora-iro> Watagumo (30g) ¥1,296 each [Isetan Shinjuku Store Pre-sale]

Introducing a new cotton candy coated with freeze-dried adzuki beans in powder form, accented with freeze-dried adzuki beans that retain their texture. It can be enjoyed as is, added to drinks, or served with ice cream. While embracing the traditional spirit of adzuki beans and ingredients, it offers a taste of new wagashi possibilities.

Wagashi to Enjoy Coolly in Summer

<Takabayashi-do> KUN x AME Lemon

<Takabayashi-do> KUN x AME Lemon (1 piece) ¥1,728 [Isetan Shinjuku Store Exclusive]

A brown sugar yokan made using a very rare "smoking" process for wagashi. Whisky oak chips impart a light smoky aroma. This is a special edition for "ISETAN WAGASHI FES 2026," combined with lemon agar-agar.

<Kasho Mase> Okoi-cha Mizu Manju

<Kasho Mase> Okoi-cha Mizu Manju (1 piece) ¥486 [Isetan Shinjuku Store Exclusive]

This rich matcha water manju is made by a long-established shop founded in 1872, using plenty of Uji matcha from Kyoto. It features a three-layer structure with a matcha dough, filled with smooth adzuki bean paste and a rich matcha paste. It's a perfect flavor for this season.

<Morihachi> Anzu Mochi

<Morihachi> Anzu Mochi (1 piece) ¥324 [Isetan Shinjuku Store Exclusive]

This limited-edition item for the event is from a long-established wagashi shop in Kanazawa, founded in 1625 with 400 years of history. It features a filling of smooth bean paste cooked with white adzuki beans and apricots, wrapped in a chewy Chomeiji dough containing Uji matcha, and adorned with gold leaf in the Kanazawa style. Its elegant sweetness and beautiful appearance are its highlights.

<Kanten Kobo Sanukiya> Stained Glass Kanten

<Kanten Kobo Sanukiya> Stained Glass Kanten (1 piece) ¥540 [Isetan Shinjuku Store Exclusive]

This long-established shop, founded in 1914, continues to produce kanten using carefully selected tengusa (agar-agar seaweed) and its unique manufacturing methods.

Colorful kanten pieces are combined to create a beautiful appearance resembling stained glass.

<Tsubameya> Warabi Mochi

<Tsubameya> Warabi Mochi (8 pieces) ¥1,720

Enjoy the signature warabi mochi with its melt-in-your-mouth texture, carefully hand-cut into rounds to preserve its freshness. Savor the harmony of the faint aftertaste of pure brown sugar and the kinako (roasted soybean flour) that brings out the aroma and sweetness of Hokkaido-grown soybeans.

Enjoy "More Freedom with Tea" to Accompany Wagashi, Experiencing Its Deep Charm

<Ippodo Tea Co.> Matcha Latte *Image is an illustration.

<Ippodo Tea Co.> Matcha Latte (1 cup) ¥1,320

This Japanese tea specialty store, with its main branch in Kyoto founded in 1717, offers takeout Japanese teas exclusively for this event. Enjoy matcha, gyokuro, sencha, and bancha, brewed carefully to bring out their original flavors. You can choose your preferred tea according to your mood. Furthermore, with the concept of "More Freedom with Tea," they also offer menus featuring matcha latte, herbs, and spices, allowing you to enjoy the changing flavors of tea.

ISETAN WAGASHI FES 2026

Dates: Tuesday, June 16, 2026 - Monday, June 22, 2026 Venue: Isetan Shinjuku Store, B1 Floor, Food Collection / Food Stage Participating Brands: <Morihachi>, <Koike Kashiho>, <Saiundo>, <Ippodo Tea Co.>, <Ginza Kuya Sora-iro>, <Kanten Kobo Sanukiya>, <Takabayashi-do>, <Kanmi Mitsuya>, <Kasho Mase>, <Tsubameya>, <Aoyagi Seike>, <Akasaka Kakiyama>, <balloon>, <Sapporo Senshuan>

[Concurrent Event] ISETAN WAGASHI WEEK 2026

Dates: Tuesday, June 16 - Tuesday, June 30 Venue: Isetan Shinjuku Store, B1 Floor, Kan no Aji / Cha no Michi *Some products may have different display periods. Participating Stores: <Ameya Eitaro>, <Enkaten>, <Oimatsu>, <Obusedo Shinjuku>, <Orika>, <Kanou Shojuan Amoya>, <Ginza Akebono>, <Keikado>, <Kyokasho Sasaya Iori>, <Suzukake>, <Takumi no Yakigashi CONGALI Bunmeido>, <Taneya>, <Kyokasho Tsuruya Yoshinobu>, <Toraya>, <Nakamata>, <Sakao Souhonpo>, <Fukusaya>, <Fujimidou>, <Mamegen>, <Ryokuyouya Korekiyo>, <Ryokujuan Shimizu>, <Uogashi Meicha>, <EN TEA>, <Nihoncha Terroir>, <Wagashi Mameichi>, <Noshiume Honpo Satoya>, <Kurikasho Shichifuku>, <Usuyuki Honpo Goromaroya>

*All prices include tax.

*Event details are subject to change or cancellation due to unforeseen circumstances. Please be advised in advance.