What is the name of the executive committee responsible for organizing the 'A Day Connected by Food and Ingredients' event?

The Shirarika Brand Project Executive Committee, jointly operated by Shiranuka Town, IMMU Inc., and playknot Inc., organized the event.

Which companies and individuals are involved in leading the Shirarika Brand Project Executive Committee?

IMMU Inc. is led by CEO Kohei Kuroda, while playknot Inc. is co-led by CEOs Takuma Motoyashiki and Kyohei Yamaguchi, all part of the committee.

How many meal kits were distributed during the two-day event, and what was included in them?

A total of 250 meal kits, each containing ingredients sourced from Shiranuka Town in Hokkaido, were distributed to campground users over two days.

What was the primary goal of distributing meal kits featuring ingredients from Shiranuka Town, Hokkaido?

The goal was to deepen understanding of producers and production sites and to foster a new urban-rural relationship through direct food experiences.

[Event Report] A Day Connected by Food and Ingredients: Experiential Event Connecting 'Urban' and 'Rural' Through Ingredients from Shiranuka Town, Hokkaido

Q: When and where was the 'A Day Connected by Food and Ingredients' experiential event held in 2026?

The event took place on Saturday, March 21 and Saturday, March 28, 2026, at the Shimizu Park Camp Ground in Noda City, Chiba Prefecture.

Published Apr 10, 2026 7:00 PM ・ Updated Jun 17, 2026 3:22 AM ・ 4 min read ・ Source: PR TIMES

The Shirarika Brand Project Executive Committee held a hands-on event at Shimizu Park Camp Ground in Chiba, distributing 250 meal kits using ingredients from Shiranuka Town to connect urban and rural areas through food.

The "Shirarika Brand Project Executive Committee," jointly operated by Shiranuka Town, Hokkaido, IMMU Inc. (CEO: Kohei Kuroda), playknot Inc. (CEOs: Takuma Motoyashiki, Kyohei Yamaguchi), and others, held a hands-on event titled "A Day Connected by Food and Ingredients" under the concept of "Connecting Urban and Rural Areas Through Food." The event took place over two days, Saturday, March 21 and Saturday, March 28, 2026, at the Shimizu Park Camp Ground in Noda City, Chiba Prefecture.

This event was held with the aim of creating an opportunity to deepen understanding of producers and production sites through ingredients from Shiranuka Town, Hokkaido, and to think about a new relationship between urban and rural areas. All 250 meal kits prepared for the two days were distributed, and many visitors enjoyed the event.

■ Background of the Event Shiranuka Town has built connections with donors nationwide through the hometown tax donation program as a "Town of Food and Ingredients." In a population-declining society, as the reconstruction of the relationship between urban and rural areas is required, "food" is an especially important contact point connecting the two. In this event, we aimed to provide an opportunity to reflect on the "producers' efforts" behind the ingredients on the daily dining table, and to have participants experientially understand the connection between urban and rural areas.

■ Event Overview and Implementation Details At this event, meal kits using ingredients from Shiranuka Town were distributed free of charge exclusively to campground users. By making it possible to cook and experience them on-site, we provided an experience of not just "eating" but also "knowing and feeling."

● Meal Kit Distribution (Total 250 sets) - Saturday, March 21: 130 sets - Saturday, March 28: 120 sets

Contents: ### Shiranuka Town Potatoes (Morimori Farm) Grown with natural cultivation, they are rich in nutrients and feature the ability to be eaten with the skin on. With strong sweetness and aroma, and a fresh and creamy mouthfeel, you can enjoy the original deliciousness of potatoes.

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Source: PR TIMES
Category: Event

[Event Report] A Day Connected by Food and Ingredients: Experiential Event Connecting 'Urban' and 'Rural' Through Ingredients from Shiranuka Town, Hokkaido

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