Recovery to Pandemic-Era Highs: Impact Field's Promotional Sales Service Surpasses 8,000 Monthly Operations

Impact Field Co., Ltd., a consolidated subsidiary of Impact Holdings, Inc. specializing in field marketing, has announced that its monthly operations for promotional sales services surpassed 8,000 in March 2026, marking the first time the company has reached this level since the pandemic.

While the convenience of e-commerce continues to grow, there is an increasing demand for the experiential value of physical stores—such as "dialogue with specialized staff" and the "joy of directly trying products." Together with its network of approximately 300,000 registered "Media Crew" staff nationwide, Impact Field facilitates the "final push" that moves consumers, strongly supporting client revenue maximization.

Comment from Kiyoto Sagae, President and Representative Director "The figure of 8,000 monthly operations reflects the market's enthusiasm for the re-evaluated value of real-life communication. Our staff passionately delivers the thoughts of manufacturers to individual consumers. This chain of warm connections creates not only purchase results but also fun experiences that remain in the customer's memory. I am convinced that the value of hospitality, which only 'humans' can provide, is becoming even higher in today's technologically advanced world. We will continue to pursue the quality of our services to be the best bridge between client companies and consumers."

Service Overview Impact Field's promotional sales service provides experiences designed to "create fans of products," rather than just "selling" them, for a diverse range of industries including food, beverages, appliances, and cosmetics.

【Service Features】 1. Nationwide Talent Network: Approximately 300,000 registered "Media Crew" staff enable nationwide campaigns and concentrated promotional activities from Hokkaido to Okinawa. 2. High-Quality Operation System: Consistent support from staff recruitment and training to operational manual creation, progress management, and performance reporting. 3. Web Reporting System for Visualizing Effects: Digitizes field activity status and sales performance in real-time, supporting PDCA cycles.

Future Outlook Impact Field will strengthen the following initiatives: 1. Service Advancement via AI: Optimizing promotional areas and staff allocation through performance data analysis. 2. Specialized Talent Development and Diversified Work Styles: Enhancing training programs for talent capable of handling digital signage and other retail media. 3. Comprehensive Retail Solution Provision: Strengthening a one-stop support structure combining promotional sales, shelf maintenance, and mystery shopping.