Publication Commemorative Seminar for 'Essential Digital Marketing Tools' to be Held on June 17

Impress, an IT-related media company within the Impress Group, will hold a publication commemorative seminar for the book 'Essential Digital Marketing Tools for Marketers: Market Research, Ad Analysis, and Site Improvement' on June 17, 2026. The seminar is titled 'Improve the Accuracy of Digital Marketing Strategies! Overview of Basic Tools and Practical Utilization Techniques.' In today's digital marketing field, knowing just Google Analytics (GA4) or Google Tag Manager (GTM) is no longer sufficient. Marketers are required to use optimal tools for market research, ad analysis, site analysis, and user behavior visualization to make data-driven decisions. This book, based on a survey of members of the Web Analytics Consultants Association (WACA), selects and introduces major tools actually used by marketers in the field. To commemorate the publication, a free seminar featuring author Kazuki Serizawa and Kaoru Matsumae from Values, Inc. will be held. In the first half, Mr. Serizawa will discuss the overall landscape of digital marketing tools, and in the second half, Mr. Matsumae will explain the internet behavior log analysis tool 'Dockpit.' This seminar is recommended for those who have just started digital marketing or are looking for efficient analysis methods.