What is the release date of the 'Himitsu no Melon' craft beer by Himitsu Beer and Imuraya?

The 'Himitsu no Melon' craft beer was released on May 25, 2026, by Himitsu Beer and Imuraya.

Which Mie Prefecture company collaborated with Himitsu Beer to launch 'Himitsu no Melon'?

Imuraya, a company based in Tsu City, Mie Prefecture, collaborated with Himitsu Beer on this product.

What product inspired the flavor of Himitsu Beer's 'Himitsu no Melon' launched in 2026?

The flavor was inspired by Imuraya's long-selling 'Melon Ball' dessert product.

Where is Himitsu Beer, the brewery behind 'Himitsu no Melon,' located in Japan?

Himitsu Beer is located in Ise City, Mie Prefecture, Japan.

What is the name of the limited-edition craft beer released by Himitsu Beer and Imuraya in 2026?

The limited-edition craft beer is called 'Himitsu no Melon,' released in May 2026.

Himitsu Beer and Imuraya, Two Mie-Based Companies, Collaborate to Release Limited-Edition 'Himitsu no Melon'

Published May 25, 2026 10:00 PM ・ Updated Jun 14, 2026 2:20 PM ・ 3 min read ・ Source: PR TIMES

Himitsu Beer from Ise City and Imuraya from Tsu City, both in Mie Prefecture, have collaborated to release 'Himitsu no Melon,' a craft beer inspired by Imuraya's long-selling 'Melon Ball,' starting May 25, 2026.

Product Concept Himitsu Beer LLC, based in Ise City, and Imuraya Co., Ltd., based in Tsu City, are both located in Mie Prefecture. This collaboration was realized from the desire of these local companies to contribute to regional revitalization by working together to develop a high-profile product.

Features and Information (1) Flavor and color inspired by Imuraya's long-seller 'Melon Ball' Since its release in 1972, 'Melon Ball' has been cherished for its fruit-shaped container and refreshing sherbet. This craft beer allows you to enjoy that nostalgic flavor in a new form as an adult. The beer reproduces not only the flavor but also the color, making it visually enjoyable when poured into a glass.

(2) Beer made with ingredients that pair well with 'Melon Ball' To match the refreshing sweetness of 'Melon Ball,' the ingredients were selected to provide a low bitterness, combining melon notes with tropical hop aromas. The mouthfeel is designed to be a drinkable 'Melon Ball,' highlighting the flavor while still allowing the malt nuances to be perceived, ensuring a refreshing beer experience.

- Product Name: Himitsu no Melon - Price: 1,000 yen (excluding tax) / 1,100 yen (including tax) - Content: 350ml - Alcohol Content: 3% - Style: Ice cream beer - Temperature: Refrigerated - Release Date: From Monday, May 25, 2026 - Available at: Himitsu Beer Online (https://himitsu-beer.myshopify.com/), select liquor stores

Company Profile (Himitsu Beer LLC) A startup brewery founded in 2021 in Ise City, Mie Prefecture. The name is derived from the concept of a beer that you want to share with someone special: 'It's a secret, but I'll tell you.'

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Source: PR TIMES
Category: New Product

Himitsu Beer and Imuraya, Two Mie-Based Companies, Collaborate to Release Limited-Edition 'Himitsu no Melon'

⚡ Key Points

Product Concept Himitsu Beer LLC, based in Ise City, and Imuraya Co., Ltd., based in Tsu City, are both located in Mie Prefecture. This collaboration was realized from the desire of these local companies to contribute to regional revitalization by working together to develop a high-profile product.

Company Profile (Himitsu Beer LLC) A startup brewery founded in 2021 in Ise City, Mie Prefecture. The name is derived from the concept of a beer that you want to share with someone special: 'It's a secret, but I'll tell you.'

FACT BOX

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