INCLUSIVE Launches Brand Business Support for 'Bimajo Style'

INCLUSIVE Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Miki Kimura), a business development company under INCLUSIVE Holdings, has launched business support in the advertising and marketing domain for 'Bimajo Style【Bi-majo® Official】', the first video media platform launched by Kodansha Ltd.

'Bimajo Style【Bi-majo® Official】' is a video media platform launched on YouTube, TikTok, and other video platforms, leveraging Kodansha’s long-standing editorial expertise in women’s beauty magazines and its brand asset 'Bi-majo (Beautiful Mature Women)'. The platform positively embraces aging and delivers content tailored to the interests of mature women, including beauty, fashion, lifestyle, and wellness.

INCLUSIVE has previously provided advertising monetization support, co-branded campaign planning and production, performance advertising, data analysis, and media growth support to publishers, TV stations, and web media. In this initiative, the company will leverage its extensive expertise in media business support to create high-quality touchpoints among advertisers, sponsors, and consumers by maximizing the brand and community value of 'Bimajo Style【Bi-majo® Official】'.

Specifically, the company will focus on the following five areas:

- Planning and development of advertising products, sponsorship packages, and collaborative products Design and promote advertising products, sponsorship campaigns, and collaboration products targeting companies in beauty, healthcare, food, fashion, travel, finance, real estate, education, and lifestyle sectors that focus on mature women.

- Promotion of integrated co-branded campaigns combining video, articles, and social media Propose integrated co-branded campaigns that combine video content on YouTube and TikTok with web articles, social media posts, events, and live streaming.

- Strengthening sales and proposal activities targeting advertisers Leverage INCLUSIVE’s network of advertisers and advertising agencies to promote the media value of 'Bimajo Style【Bi-majo® Official】' in the advertising market.

- Business development support for events and community initiatives Advance initiatives that link offline events, online seminars, and experiential programs focused on beauty, health, and lifestyle to media revenue generation.

- Data-driven planning and continuous improvement for media growth Continuously improve planning, sales proposals, and advertising products based on content performance, viewing trends, and advertiser needs.

In recent years, media operated by publishers have increasingly emphasized cross-platform business expansion beyond print and web articles, including video, social media, events, e-commerce, and communities. Particularly in the beauty and lifestyle sectors, there is growing demand for campaign designs that go beyond simple ad space sales and align with brand identity and consumer interests.

INCLUSIVE will combine Kodansha’s editorial strength and brand assets with the content reach, talent network, and community nature of 'Bimajo Style【Bi-majo® Official】' to create meaningful connections between advertisers and highly engaged consumers interested in beauty and lifestyle, while providing sustainable revenue opportunities for the media.

Moving forward, INCLUSIVE will further strengthen collaborations with advertisers in the beauty, healthcare, and lifestyle sectors and expand unique co-branded campaigns, sponsorships, and event initiatives exclusive to 'Bimajo Style【Bi-majo® Official】'.

About INCLUSIVE Co., Ltd.

INCLUSIVE Co., Ltd. is a business development company under INCLUSIVE Holdings, which aims to 'change people, change businesses, and change society.' The company drives social transformation through innovation in its own and partner businesses, including media operations and communication consulting.

Established: April 3, 2007

Representative: President and CEO Miki Kimura

Headquarters: Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo

Business Activities: Digital marketing, media business, regional revitalization

About INCLUSIVE Holdings Co., Ltd.

https://inclusive.co.jp/

INCLUSIVE Holdings Co., Ltd. aims to support sustainable growth of local communities and industries by creating, communicating, and automating regional value. As a holding company responsible for group-wide strategy, management, and investment, it operates businesses in digital marketing, planning and production, food-related ventures, and space-related ventures, addressing social challenges by linking 'value creation' with 'efficiency in government and industry'.

Representative: President and CEO Miki Kimura

Headquarters: Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo

Capital: 14.21 million JPY (as of March 2025)